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Group of customers who share common wants and needs, and have the ability to purchase the product


Process of creating, promoting, and presenting a product to meet customers wants/needs

Marketing Concept

A business knowing its customers wants/needs

Target Marketing

Detailed research on markets to find and analyze potential customers in their market

Relationship Marketing

Strategy to build customer relations

Marketing Mix

Four elements of marketing: product, place, price, promotion


Facts about the population in terms of a gender, location, income, and education


Sells goods directly to the customer

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