18 terms

Chapter 1 What is Sports and Entertainment Marketing

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Terms in this set (...)

marketing
Creation and maintenance of satisfying exchange relationships
marketing mix
Describes how a business blends the four marketing elements (product, price, distribution, promotion)
Product
What a business offers customers to satisfy needs
Distribution
Locations and methods used to make products available to customers
Price
The amount that customers pay for products
Promotion
Ways to encourage customers to purchase products and increase customer satisfaction
Sports marketing
Using sports to market products
Target market
Specific group of people you want to reach
Disposable Income
Income that can be freely spent
Demographics
Specific information, like age ranges, marital status, gender, educational level, attitudes and beliefs, and income
Gross impression
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Entertainment marketing
Influencing how people choose to use their time and money
Entertainment
Whatever people are willing to spend their money and spare time viewing rather than participating in
ratings
The number of viewers the programming attracted
Recreation
Renewing or rejuvenating your body or mind with play or amusing activity
Recreational activities
Those involved in travel, tourism, and amateur sports that are not associated with educational institutions
Tourism
Traveling for pleasure, whether the travel is independent or tour-based
Niche Travel
Recreational travel or tours planned around a special interest
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