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Persuasive techniques, and their definitions.


Join the Crowd

Snob Appeal

Be better than everyone else!

Sex Appeal

Doing/Thinking/Using this makes you attractive to potential lovers.


Either you do/think/use this or something bad will happen.

Celebrity Endorsement

A famous person supports this, so should you!


Average, normal people tell their stories.

Appeal to Better Nature

Because you are a good person....

Appeal to Reason

Uses evidence to convince, or asks questions to make the audience think.


An argument against your stand.


Proof that the counterargument is weak.

Call to Action

A demand for the audience to do something (vote, boycott, clean, etc.)

Position Statement

The author's stance on an issue.

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