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12 terms

HMS ELA Persuasive Strategies

Persuasive techniques, and their definitions.
STUDY
PLAY
Bandwagon
Join the Crowd
Snob Appeal
Be better than everyone else!
Sex Appeal
Doing/Thinking/Using this makes you attractive to potential lovers.
Either/Or
Either you do/think/use this or something bad will happen.
Celebrity Endorsement
A famous person supports this, so should you!
Testimonial
Average, normal people tell their stories.
Appeal to Better Nature
Because you are a good person....
Appeal to Reason
Uses evidence to convince, or asks questions to make the audience think.
Counterargument
An argument against your stand.
Rebuttal
Proof that the counterargument is weak.
Call to Action
A demand for the audience to do something (vote, boycott, clean, etc.)
Position Statement
The author's stance on an issue.