How can we help?

You can also find more resources in our Help Center.

A2 Methods summer Workbook: Key terms

STUDY
PLAY
Objectivity
Unbiased value-free knowledge- The ability to explore/ research the social world without being bias; to be as scientific as possible; an approach favoured by positivists.
Validity
Where the data provides a true and accurate description or measurement of the social reality of those being researched.
Ethics
What is seen as morally right and wrong when conducting research, such as confidentiality, anonymity, privacy and the right to withdraw.
Reliability
The ability to repeat research and gainthe same or similar results e.g. consistent results.
Representativeness
The extent to which the sample selected is a fair reflection of the target population.
Generalisability
The ability to make claims about the target population from the research findings.
Operationalising
Translating concepts into a measureable form by using indecators.
Rapport
Relation of mutual understanding or trust and agreement between people; a relaxed and informal relationship between people you're studying.
Verstehen
The ability to gain empathy to see the perspective from the people you're studying( to get into their skin).
Content analysis
The systematic coding and objective recording of data, guided by some rationale e.g. sociologist.