Segment in the VALS System. Self-expression motivated. Young, vital, enthusiastic, impulsive, and rebellious. They seek variety and excitement, savoring the new, the offbeat, and the risky. Enthusiastic about new possibilities but are equally quick to cool. Politically uncommitted, uninformed, and highly ambivalent about what they believe. Combine an abstract disdain for conformity with an outsider's awe for others' wealth, prestige, and power. Avid consumers and spend much of their income on clothing, fast food, music, movies, and videos and technology.