A group of four friends, two men and two women, are out for an evening on the town. "I'd like to go to the bookstore and get coffee," one of the women says. "Nah, lets go over to that club and have drinks while we listen to the band," one of the men replies. What does Solomon Asch's research suggest will be the likely outcome?
The group will probably go to the club, as Asch found that women tend to conform more then men when a public response is required.