Internet Marketing integrating online & offline strategies 3rd edition
Roberts and Zahay
a tool for identifying ways to create value for the end customers.
Value Chain main activities
inbound logistics, operations, outbound logistics, marketing and service.
EDI - Paperless Transaction Processing
Order Entry Generates Electronic PO Order Electronically Transmitted to Seller Order Moves into Seller's Electronic System Electronic Acknowledgment Sent System Generates Instructions to Ship from Warehouse Electronic Invoice Sent to Purchaser Payment Made by Secure EFT
ERP - Integrating Internal Systems
Internal Business Process Integration Necessary To External Systems Like EDI Automation and Integration Of All Internal Systems Order Processing, Production Planning & Scheduling, Inventory Control, Distribution, Customer Relationship Management
REASONS FOR ERP
Integrate Financial Data into Single Database Customer Order Data Moves Electronically/ Seamlessly Through System Standardize and Speed Up Manufacturing Reduce Inventory Levels Standardize and Make Accessible Human Resources Information
use of a remote network to store, manage, and process data
SaaS ~ Software as a Service
making software available on a fee for use basis instead of on a license or purchase basis
RFID ~ Radio frequency identification
technology that allows the identification of tagged goods from a distance with no intervention by human operations