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SkillsUSA Advertising Design Knowledge Test
Terms in this set (25)
Sans Serif refers to type ___________ serifs.
Which of the following modes is used in the commercial four-color printing process?
The acronym, DPI, defines resolution and stands for?
Dots per inch
What is halftone?
The reproduction of grayscale images using dots of a single shade in varied sizes to simulate shades of gray.
What is spot color?
A special premix ink.
A moire is?
Undesirable screen pattern in color process printing caused by incorrect screen angles.
What is a process color?
One of four standard inks used in full-color printing.
What is extended type?
Type that has an extended width in proportion to its height.
Computer graphics that are created using lines and fills defined by mathematical equations are called what?
Eliminating portions of a photograph or image is called?
In 4-Color process printing, the M of CMYK stands for?
The order in which the human eye is guided to perceive information:
What is leading?
Amount of space between lines of type, expressed in points, measured baseline to baseline.
A typical page layout for a printed newsletter will utilize a ____________ for visual structure.
What is bleed?
The image that extends beyond the trim edge.
An Em space is a unit of measure determined by what?
Variable-data printing (VDP) is a form of digital printing in which:
Images may be changed from one printed piece to the next, without stopping or slowing down the printing process.
Antique, smooth, and coated refers to:
RGB colors are ____________, which means they create white when they are all combined with the values set at 255.
In ink terminology, PMS stands for:
Pantone Matching System
Offset printing is "offset" because:
The printing plate never touches the paper.
In display advertising, the acronym POP refers to:
Point of Purchase
Hexachrome is a six-color printing process that expands the four-color printing system by adding inks
green and orange
The most important rule of putting text in a design is to:
Make it easy to read.
For what purpose can colors be used in a design?
Direct Flow, Show differences and similarities, Emphasis
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Skills USA Advertising Design
SkillsUSA Advertising Design
SkillsUSA Ad Design Terms
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