Approaches in psychology as level

Terms in this set (30)

STRENGTHS:
-This theory is a more complex explanation than classical and operant conditioning as it doesnt just incorporate association and reinforcement but also cognitive processes through mental representations and imitation when the observer is trying to think if they have the ability to perform the behaviour.
LIMITATIONS:
-Ignores biological factors such as hormones eg. testosterone which has been linked to aggression and so it could be these factors that actually cause the behaviour rather than just environmental factors as the theory suggests.
-Bandura's study in 1961 can be used to support this theory as his findings showed that when children were exposed to a particular behaviour exhibited by a model they imitated it and the likelihood of them reproducing the behaviour was strengthened if they were the same sex or if they were rewarded for their behaviour, showing imitation, identification, modelling vicarious reinforcement. however this experiment is flawed as the children could just be showing demand characteristics rather than aggression as the Bobodoll require you to hit/kick it in order to play with is as the aim is to knock it down.
-Could be seen as deterministic as it suggests that models will always influence behaviour but it ignores the fact that sometimes we dont change our behaviour. As we often see models on TV/social media but do not imitate their behaviour or the behaviour may occur weeks later but it can not be proved that the model was the cause of this.
-There is a problem of causality. Seigel and McCarrick suggest that young people who have deviant attitudes would seek out peers with similar attitudes and behaviour.
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