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Chap 12 of BACW textbook.

What are the four stages of a product life cycle?

Introduction, Growth, Maturity, and Decline.


The process of naming and identifying products.

Product Line

A group of closely related products that are treated as a unit because of similar marketing strategy, or end-use considerations.

Product Mix

All the products offered by an organization.

Business Products

Products that are used directly or indirectly in operations or manufacturing processes.

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