Business: A Changing World Chapter 12

Chap 12 of BACW textbook.
What are the four stages of a product life cycle?
Introduction, Growth, Maturity, and Decline.
The process of naming and identifying products.
Product Line
A group of closely related products that are treated as a unit because of similar marketing strategy, or end-use considerations.
Product Mix
All the products offered by an organization.
Business Products
Products that are used directly or indirectly in operations or manufacturing processes.