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Persuasive Terms and Techniques
Terms in this set (65)
a claim supported by reasons and evidence
a writer's position on a problem or issue
the reasons and evidence used to support a claim
may include facts, statistics, and examples
a speech that recommends a plan of action or guidelines to address an issue
a use of words by a speaker or writer to convince you to accept their position on a problem or issue
a persuasive technique in which the writer suggests that you should do or believe something because "everyone else does it".
a persuasive technique in which the writer uses endorsements from celebrities, experts, or customer to convince you or influence you.
Appeal to Pity, Fear, or Vanity
a persuasive technique in which the writer appeals to your emotions or feelings about something, instead of evidence or facts.
a persuasive technique in which the writer uses words that are appealing to you to make you like something, or the opposite to turn you against something.
a persuasive technique used by some speakers or writers to use false or misleading statements to convince you to do something or agree with them.
a rhetorical fallacy in which the writer tries to turn you against someone by attacking their character or personality.
a rhetorical fallacy in which a writer or speaker makes a general statement about people based on their belonging to a specific race, ethnic group, political group, cultural background, or social, professional, or religious affiliation.
lead or hook
a technique used in a persuasive essay to capture the reader's attention
states the authors belief or opinion (assertion) about an issue or topic
the evidence presented by the writer to convince the reader that the thesis (assertion) is correct
an opposing argument or position that is used to test or attempt to prove that the thesis (assertion) is incorrect
In a persuasive speech, the conclusion restates the author's thesis to reinforce the purpose of the essay
an example or brief story told by a persuasive speaker to grab the reader/audience's attention
In a persuasive essay, may be used as a "lead" or "hook" to cause the reader to think and focus on the issue at hand.
The use of exaggeration to reinforce the author's position, or to make it seem that it is obviously correct.
The use of repetition of a consonant sound in a sentence in order to catch the reader's attention and make the phrase memorable.
A persuasive essay may use a ____________ from another author, speaker, or credible figure to reinforce the strength of the author's viewpoint.
A technique used by persuasive speakers or writers to sway the audience (reader).
A type of rhetorical appeal in which the writer uses logical reasoning or evidence supported by facts, statistics, data, or examples to persuade the reader.
A type of rhetorical appeal in which the writer uses voice or tone to build trust and credibility to persuade the reader.
A type of rhetorical appeal in which the writer uses words to evoke specific feelings or emotions in the reader, such as love, pity, justice, patriotism, hope, jealousy, fear, and anger.
A persuasive technique using descriptive words to add emphasis to create an emotional response.
A persuasive technique using the repetition of initial consonant sounds in order to emphasize certain words and make them memorable.
A persuasive technique using short personal stories or examples to connect with the audience and add evidence or credibility to an argument.
A persuasive technique in which an idea is presented as a fact without full explanation or evidence; it is used to assert authority and make claims sound factual.
A persuasive technique in which a speaker/writer addresses an opposing view or speaker by attacking their argument or character.
A persuasive technique in which the speaker/writer presents only one side of an issue or viewpoint and is used subjectively to influence an audience.
A persuasive technique in which a word invokes and is used to create a certain emotional response in the audience.
A persuasive technique in which the speaker/writer establishes authority or reliability in order to gain the confidence and trust of the audience. See Ethos.
A persuasive technique in which the speaker/writer uses feelings to engage an audience and create an emotional response.
A persuasive technique in which the representation of something is greater than it is in reality, but is used to grab the attention of the audience and emphasize certain points.
A persuasive technique in which the facts or information are used to prove that a particular view is correct or true.
A persuasive technique in which imagery and analogies are used to make an idea more attractive, emotive, vivid, or convincing.
A persuasive technique in which a claim is made that what is true one or more people in a group is also true of the whole group; used to appeal to the biases or prejudices of the audience.
Rule of Three
A persuasive technique in which a group of 3 adjectives or phrases are used to make ideas more memorable.
A persuasive technique using special words, technical terms, or technical expressions to suggest expertise and greater credibility.
A persuasive technique in which words that are charged with an underlying meaning or feeling are used to produce a specific emotion in the audience.
A persuasive technique in which words are used in place of nouns to create a sense of unity with an audience or differences from a common enemy.
A persuasive technique in which the power of the mind to think and form judgments is used to convince the audience of the truth of the author's view.
A persuasive technique in which the reoccurrence of words or phrases is used to emphasize certain ideas, and make them more memorable.
A persuasive technique in which a statement is voiced or written as a question, but is not expected to be answered; they are used to imply certain answers and draw the audience into making the desired conclusion.
A type of argument used by a speaker/writer in which the argument appears to be convincing, but is designed to lead the audience to a false conclusion or opinion.
A type of rhetorical fallacy in which the speaker/writer describes a chain of events that will lead to an extreme and undesirable result; it implies that "going down a wrong path" will lead to dire results.
A type of rhetorical fallacy in which the speaker/writer tries to mislead or distract the audience from the original subject by posing false or misleading information that is unrelated to the original subject.
From the latin, "it does not follow", it is a type of rhetorical fallacy in which two totally unrelated facts or circumstances are mentioned together in order to get the audience to think that they are in fact both true.
Company or individual that pays to advertise a product or message.
person or group of people who buy products or services
the basic idea or theme that sponsors want to communicate to a target audience
specific group a sponsor hopes to persuade; members share characteristics such as age, gender, background, values, or buying habits
short, memorable phrase used in advertisements; intended effect is for people to remember the slogan and associate it with the product, such as Nike's "Just Do It"
advertisement of a product or service through its use or placement in a TV show or film
promotional message that appears at the top or sides of a website
large outdoor advertising sign found along highways or on buildings
promotional message in a magazine or newspaper; uses design, visuals, and text to appeal to a target audience
Public Service Announcement (PSA)
message that persuades the public to take a specific action or adopt a certain viewpoint toward an issue, an organization, or a cause
advertisement aired on the radio; uses sound effects, creative scripts, memorable voices, and effective language
movie trailer (teaser)
short film promoting and previewing an upcoming film or show; appears before feature movies in theaters and on TV; visuals, sounds, and special effects used to make an impact
advertisement broadcast on TV; uses many technique - special effects, music, dazzling visuals, and creative scripts - to create a memorable message; often more expensive than other ads; cost varies according to the time it is aired
Building a sense of urgency for your cause
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