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Mass Media and Public Opinion gov test
Terms in this set (50)
What term refers to the people with whom one regularly associates?
What is an "opinion leader?"
a person who has a strong influence on the views of others
What term refers to events and issues of concern to people at large?
America's television sets are turned on for over __________ hours a day.
What term refers to attitudes held by a significant number of people on matters of government and politics?
What term refers to communication that reaches large, widely dispersed audiences simultaneously?
Children raised by caregivers with particular political views tend to __________ those views when they become adults.
What two factors have the biggest impact on public opinion?
schools and family
What historical event ended Republican domination and began 40 years of Democratic leadership?
the Great Depression
Peer groups typically __________ a person's belief system.
What is a sample deliberately constructed to reflect several of the major characteristics of a given universe?
What is a sample in which each member of the universe and each geographic area within it have a mathematically equal chance of being included?
A public opinion poll is a
device that attempts to collect information by asking people questions.
What term refers to a private organization whose members share certain views and objectives and work to shape the making and content of public policy?
A sample is
a representative slice of the total universe.
What is a mandate?
instructions or commands a constituency gives elected officials
What is a straw vote?
a faulty method of gathering information by asking the same question of a large number of people
Mathematicians say that a properly drawn random sample of 1,500 people will reflect the opinions of America's entire adult population, accurate within a margin of plus or minus
What are the basic steps in the polling process?
(1) define the universe; (2) construct a sample; (3) prepare valid questions; (4) select and control a poll method; and (5) analyze and report findings
Which of the following qualities of an opinion is easiest for pollsters to measure?
According to studies, what portion of the voting population is well informed on candidates and issues?
Which President did viewers watch at the first public demonstration of television?
What news story was featured on the first radio broadcast in 1920?
american presidential election returns
Which news magazine does NOT rank in the top 35 periodicals in terms of circulation?
Which media were NOT identified by Stephen Hess as part of the "inner ring" of influence in Washington?
the three leading news wire services
What is a medium?
a means of communication
What is a sound bite?
a news report lasting less than a minute
The number of daily newspapers has __________ since 1920.
decreased by about 25%
Which of the following is a major national television network?
The public agenda is
societal problems that need governmental attention.
Which of the following is NOT a method for measuring public opinion?
Which of the following terms refers to a representative slice of the total universe?
A peer group is
people with whom one regularly associates.
Since the 1920s the number of newspapers has __________, and the number of commercial radio stations has __________.
A __________ is a means of communication.
Which of the following terms refers to devices that attempt to collect information by asking people questions?
public opinion poll
What factors most strongly influence the formation of political opinion?
family and education
Which of the following is NOT an example of early media linked with politics or a political figure?
the landing of the Mayflower reported in the Pennsylvania Evening Post and Daily Advertiser
Which of the following terms refers to a faulty method of gathering information by asking the same question of a large number of people?
Which method for measuring public opinion is more reliable?
Which of the following terms refers to instructions or commands a constituency gives elected officials?
Which of the following is the best example of opinion leader?
What is public opinion?
attitudes held by a significant number of people on affairs of government and politics
Which of the following are examples of early American magazines?
General Magazine and Harper's Weekly
A news report lasting less than a minute is a
What is a random sample?
a sample in which each member of the universe and each geographic area within it have a mathematically equal chance of being included
Which of the following is NOT a basic step in the process of scientific polling?
construct a plausible hypothesis
Mass media refers to
communication that reaches the large, widely dispersed public simultaneously.
What term describes societal problems that need governmental attention?
What does the term public affairs mean?
a group of events and issues of concern to people at large