15 terms

Typography Terms

STUDY
PLAY
Typography
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Typeface
A particular design of type (Example: Arial, Times New Roman)
Letterform
A letter's shape or glyph.
Baseline
The implied visual line in which the letterform rests. All letters align optically with the baseline.
Meanline
The implied line that established the height of all lower-case letters.
Serif
Short strokes that extend from and at an angle to the major strokes of a letterform.
San Serif
A category of typefaces that do not use small lines at the ends of characters.
Crossbar
The horizontal stroke connecting the two sides of a letterform, as in the case of the letters H and A.
X-height
The distance between the meanline and the baseline.
Kerning
The process of adjusting the spacing between characters in a proportional font to achieve a visually pleasing result. Moves letter closer together.
Tracking
Moves letters further apart.
Apex
The peak of a letterform.
Ascender
The stroke of a lowercase letter that rises above the meanline.
Descender
A stem on a lower case letter which extends below the baseline.
Font
A collection of glyphs, generally with at least one glyph associated with each character in the font's character set, often with an encoding.