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ME Ch. 30
Terms in this set (11)
involves making decisions about those features that are needed to sell a business's products, services, or ideas.
all the different products a company makes or sells.
a group of closely related products manufactured or sold by a business
specific model, brand, size of a product within a PRODUCT LINE
number of different product lines businesses manufacturer or sell
refers to the number of items offered within each product line
is an alteration in a companies existing product
Product Life Cycle
Four stages that a product goes through over its life: introduction, growth, maturity, and decline.
the image that a product projects to set it apart from the competition
a process that involves managing product categories as individual business units.
a computer-developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores.
This set is often in folders with...
ME Ch. 31
E&SBM Ch. 16
ME Ch. 28
E&SBM Ch. 17
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