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Global Club Test 4
Terms in this set (17)
What is the most iconic and world renowned club?
What is Augusta National most known for?
Hosting the Masters
When was Augusta National golf club established?
Which president loved Augusta National?
Augusta National Includes:
1. 18 hole golf course
2. par 3 course
3. member's practice range
4. tournament practice range
5. 10 members cabins
6. 3 Masters Tournaments Sales Venues
( Main Merchandise Store, Berkmann's Place, South Village)
Invite Only. Rumor has it Bill Gates requested to join and was denied then later invited. The price and exact size of the members is unknown (about 300?)
Augusta Club Governance
Chairman is Bill Payne
Media & Competition Committees (22)
CMAA Certified Management team
The Masters Tournament
Typically played 2nd week of April
Played since 1934
Consists of 4 days of play
Winner is fitted with famous green jacket
Augusta National Inc.
Is the money making arm of the club and is responsible for the merchandising. Sales are estimated in millions. Masters logoed merchandise can only be sold on site during the tournament
The Green Jacket
Coveted prize for the winner.
All Members have one.
Jackets only allowed on property
Winner can wear it off property for 1 year
1st Women's one was made for Condoleezza Rice
Tuesday before the Masters
All former winners and selected winners
Reigning champion picks the menu
Fun Tradition on Wednesday before Masters
Players have family and friends caddy for them
Masters Tournament Win 2015
What is the #1 reason women come to a club?
How is F&B Management different in a club than in a restaurant?
1. Revenues are limited
2. Multiple Outlets
3. Food & Labor Costs
4. Service Staffing Levels/Turnover
5. Days / Hours of operation
6. Service Standards
A restaurant seats customers when their staff is ready to. A club over staffs so members can be seated when they want to.
Benefits of Strategic Planning for Clubs
Way to Examine where a club is
Defines its future
Provides consensus on where its going
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