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Asymmetrical Balance

Distribution achieved by arranging non-identical elements on both sides of a centerline on the screen.


Is the distribution of optical weight in the layout of an image.

Build Effect

An effect applied to text that makes it appear on a slide in increments of one letter, word or section at a time; keeps the audience's attention and does not allow the audience to read or see past what the speaker is explaining.


Is the ability of the user to interact with an application.

Inter-screen Unity

Is the design that users encounter as the navegate from one screen to another; provides consistency throughout a title.

Intra-screen Unity

Is how the varous screens elements relate on the same screen.

Linear Presentation

Author of the presentation controls the flow of information in the application.

No Balance

A design that has elements arranged on the screen without regard to the weight on both sides of the centerline.

Non-linear Presentation

Allows the user to interact with a presentation and control how the information will be viewed; allos the user to be active rather than passiveduring the delivery of the information.

Optical Center

A point somewhat above the physical center of the screen.

Optical Weight

The ability of an element such as a graphic, text, headline, or subheading to attrach the user's eye.


Function performed as the mouse pointer rolls over the points to an object.

Sequential Navigational Scheme

Takes the user through a controlled, linear process.

Symmetrical Balance

Distribution achieved by arranging elements as horizontal or vertical merrored images on both sides of the center line of a screen.


how a presentation will be offered to the user; that is, the look and feel of the presentation.

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