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BUS 319: Chapter 18 Terms
Terms in this set (13)
The active involvement of businesses and individuals in changing and improving communities.
Alliances among business, government, and civil society organizations that draw on the unique capabilities of each to address complex social problems.
A company's area of local business influence. Traditionally, the term applied to the city, town, or rural area in which a business's operations, offices, or assets were located. With the rise of large, complex business organizations, the meaning of the term has expanded to include multiple locations.
The organized involvement of business with the communities in which it conducts operations.
Community Relations Manager
Manager delegated to interact with local citizens, develop community programs, manage donations of goods and services, work with local governments, and encourage employee volunteerism.
Organizations chartered as nonprofits, and funded by companies, for the purpose of donating money to community organizations, programs, and causes.
Gifts and contributions made by businesses, usually from pretax profits, to benefit various types of nonprofit and community organizations.
Corporate charitable contributions of products or services, rather than cash.
License to Operate
The right to do business informally conferred by society on a business firm; must be earned through socially responsible behavior.
Return on Social Investment
Benefits of a business's social actions that accrue to both business and society.
The norms and networks that enable collective action; goodwill engendered by social relationships.
A form of corporate giving that is linked directly or indirectly to business goals or objectives.
The uncompensated efforts of people to assist others in a community.
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