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BUS 319: Chapter 19 Terms
Terms in this set (11)
A significant business disruption that stimulates extensive news media or social networking coverage.
The process organizations use to respond to short-term or intermediate-term, unexpected, and high consequences shocks, such as accidents, disasters, catastrophes, and injuries.
A website developed and uploaded with critical information but remains dormant or "dark" until activated by the firm when needed in response to a crisis.
Federal Communications Commission (FCC)
The U.S. federal government agency created in 1934 to regulate interstate and international communications; specifically regulates business advertisement.
Broadly defined as individuals or groups in society.
Used by businesses to enhance their public image, create goodwill, or announce a major change, such as a merger, acquisition, or new product line.
The education of executives and employees, who are likely to have contact with the media, in how to communicate effectively with the press.
A program that sends a constant stream of information from the company to the public and opens the door to dialogue with stakeholders whose lives are affected by company operations.
Public Relations Department
Manages the firm's public image and, more generally, its relations with the public.
Public Service Announcements
Advertisements that address critical social issues.
Information, often 30 seconds or less, used by the media in its broadcast to the public.
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