29 terms

American Government: Roots and Reform - Chapter Fourteen


Terms in this set (...)

campaign consultant
a private sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected
campaign manager
the individual who travels with the candidate and coordinates the many different aspects of the campaign
candidate debate
forum in which political candidates face each other to discuss their platforms, records, and character
communications director
the person who develops the overall media strategy for the candidate, blending free press coverage with paid TV, radio, and mail media
contrast ad
ad that compares records and proposals of the candidates, with a bias toward the sponsor
direct mailer
a professional who supervises a political campaign's direct mail fund-raising strategies
finance chair
a professional who coordinates the fund-raising efforts for the campaign
501(c) (3) committees
nonprofit and tax-exempt groups that can educate voters about issues and are not required to release the names of their contributors
527 political committees
nonprofit and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters
free media
coverage of a candidate's campaign by the news media
general election campaign
the part of a political campaign aimed at winning a general election
get out the vote
a push at the end of a political campaign to encourage supporters to go to the polls
hard money
legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission
inoculation ad
advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
Internet team
the campaign staff that makes use of web-based resources to communicate with voters, raise funds, organize volunteers, and plan campaign events
matching funds
donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises
media consultant
a professional who produces candidates' television, radio, and print advertisements
negative ad
advertising on behalf of a candidate that attacks the opponent's platform or character
new media
new technologies, such as the Internet, that blur the line between paid and free media sources
nomination campaign
the part of a political campaign aimed at winning a primary election
paid media
political advertisements purchased for a candidate's campaign
political action committee
federally mandated, officially registered fund-raising committee that represents interest groups in the political process
a professional who takes public opinion surveys that guide political compaigns
positive ad
advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, without reference to the opponent
press secretary
the individual charged with interacting and communicating with journalists on a daily basis
public funds
donations from the general tax revenues to the campaigns of qualifying presidential candidates
soft money
the virtually unregulated money funneled by individuals and political committees through state and local parties
spot ad
television advertising on behalf of a candidate that is broadcasted in sixty-, thirty-, or ten-second duration
voter canvass
the process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone