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MIS Chapter 7
Terms in this set (44)
Primary web goals
• Inform or entertain the audience
• Influence the audience
• Sell products or services
• Facilitate offline relationships
focuses on informing visitors and empowering them with aggregated information about products from different suppliers. Used to compare brands
bring together buyers and sellers, from all over the world.
Business to consumer (B2C)
transactions, in which many suppliers post their wares and consumers can compare them on pricing and features. (Bizrate and Expedia).
Business to business (B2B)
relationships, retailor can compare wholesale prices, minimum orders, and payment terms from suppliers in dozens of countries.
Consumer to Consumer (C2C)
Individual sellers can post their wares and shoppers use search tools to find what they want. (ebay or craigslist).
Consumer to Business (C2B)
relationships, in which consumers sells products or services online to business.
Uniform resource locator (URL)
unique global address for a web page or other resources on the internet.
Domain name system (DNS)
The hierarchical naming system that maps a more memorable URL to the actual IP address.
Hypertext transfer protocol (http://)
URL component that specifies the resource is a web page containing code the browser can interpret and display.
File transfer protocol (ftp://)
URL component that indicates the resource is a file to be transferred.
last string of letters in a URL that indicates the type of organization or country code.(.com, .org, .gov)
Internet Corporation for Assigned Names and Numbers (ICANN)
nonprofit organization charged with overseeing the Internet's naming system, establishing policies, and resolving disputes.
Hierarchical website architecture
website structure in which the top-level home page contains links to second level pages, which then link to further relevant pages.
website structure with multiple links to pages at all levels, allowing visitors multiple paths through the site.
Sequential website architecture
Website structure that guides visitors step by step through a transaction, survey, or learning module.
refers to the ease with which a person can accomplish a goal using some tool, such as a website, a mobile phone, or a kiosk.
Refers to how easily people with disabilities can access and use web resources.
devices and software that help people with disabilities, such as screen readers for the visually impaired.
software application that retrives, interprets, and displays web resources.
Hypertext markup language (HTML)
original language used to create web pages; it specifies the web page's format using tags in angle brackets that browsers can interpret and put into reader-friendly output.
newest form of HTML reduce problems for web developers struggling to support different browsers running on so many different devices. Offers new features such as location information. Reduces the need for web developers to ask customers to download special browser plug-in software, like adobe flash.
language used to add interactivity to web pages.
World Wide Web Consortium (W3C)
international body that establishes and publishes standards for programming languages used to create software for the web.
Content management system
Software used to manage digital content in collaborative environments. The web content management system supports teams that develop and maintain websites.
Cascading style sheets (CSS)
part of a website template that controls the fonts, colors, and styles that appear when an editor identifies some text as a page heading, a paragraph title, or some other style.
buying and selling of goods and services over the internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits.
Shopping cart software
computer software that tracks purchases as customers navigate an e-commerce site and click "add to cart" as they go. Software tallies the purchases, calculates taxes based on the customer's location, computes shipping costs, and also posts a discount if the customer enters a valid promotional code.
its success depends heavily on security. The transaction must be secured end to end. https:// indicates the server is encrypted and secure. Transmit credit/debit cards to the payment gateway.
e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.
is essential. Buyers need assurance that the organization us reliable and secure. Business with physical locations trust was easily established online, amazon.com took a while but now have a loyal customer base. Bossiness can apply for a "seal of approval" from in dependent organizations that audit websites that have to comply with minimum trust requirements from different companies. TRUSTe gives U.S. websites approval that follow strict practices. Also establish trust through social media "S-commerce".
Appealing feature of smartphones
Small and lightweight, Mobile with wireless connectivity, Versatility
• Higher cost
• Best for interactive games
• Customers will use the app regularly and personalize it.
• App will perform complex calculations
• Customers will want to use the app without an internet connection.
• Easier to delete
Mobile-friendly website adv/dis
• Lower cost
• Customers don't need to download anything
• Mobile website is accessible across many different devices
• Customers can find your website with search engines.
• Easier to update
• Can't be deleted
use of wireless, mobile devices to conduct e-commerce.
Near field communication (NFC)
set of standards that supports communication between mobile devices when the two are very near one another. Common approach to paying mobilely,
Search engine optimization (SEO)
internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.
visual depiction of keywords related to the search, with font size and position indicating relevance.
Click-through rate (CTR)
metric used to assess the impact of an online ad; computed as the number of visitors who clicked on the ad divided by the number of impressions.
small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities. Typically contains a unique ID and information such as date/time, or page you visited. Can also store information that you provide such as the zip code for your city.
Third- party cookies
small text files that a website leaves on a visitor's computer that are not deposited by the site being visited; used by ad networks to track customer behavior across all their client websites.
Online marketing challenges
fraud, unfortunate or embarrassing product placements. Also third-party cookies are controversial because they can hold a great amount of information on you.
delegating tasks to large diffuse groups or communities who often volunteer their contributions.
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