Create an account
the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
six core standards of marketing
distribution, marketing information management, pricing, product/service management, promotion, selling, financing
marketing information management
gathering and using information about customers to improve business decision making
designing, developing, maintaining, and acquiring products/ services for the purpose of meeting customer needs and wants
using advertising and other forms of communication to distribute information about products, services, images and ideas to achieve a desired outcome.
any direct and personal communication with customers to assess and satisfy their needs and wants
requires a company to budget for its own marketing activities and to provide customers with assistance in paying for the company's products/services
influencing how people choose to spend their time and money on entertainment
the amount of satisfaction a person receives from the consumption of a particular product or service
results from customer dishonesty, employee theft, and employee incompetence. Inadequacy of training, or employees not following training
a pure risk for which the chances of loss are predictable and the amount of the loss can be estimated
preventing, reducing, or lessening the negative impacts of risk by using the strategies of risk avoidance, insurance, transfer, and/or retention
guidelines for good behavior, a system for deciding what is right or wrong in a reasoned and impartial manner
a progression in behavior where people advance from childish behavior to mature behavior based on principles
indirect economic impact
the portion of the money spent locally by visitors that is in turn spent by local residents
responsible travel to natural areas that conserves the environment and sustains the well being of the local people
enjoying while simultaneously preserving natural environments so that they may also be enjoyed in the future
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