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Digital Marketing - Ch. 7
Terms in this set (10)
Which of the following is not included in the social entertainment zone?
Which of the following completes the sentence, ' Chipotles Hulu series, Farmed and Dangerous, is an example of _______'?
What are the content marketing aspects of social entertainment focused on?
Which of the following characteristics is not associated with a social game?
Which type of game is distinguished by low barriers to entry, is easy to learn, and requires a small amount of time per game?
Which type of game is distinguished by high barriers to entry, including long playing times and demand for advanced skills for ongoing play?
Someone who wants to play Pet Rescue Saga can just hope online and start matching gemstones for whatever brief time he or she has available. What gaming segment would this game fall in?
Pizza Hut allowed players in Everquest 2 to order pizza straight from the game by using the "/pizza" command. This is an example of which of the following?
When you play FIFA and see all the soccer players wearing bright yellow Adidas brand cleats, this is an example of which of the following?
When players love a game. some of these positive feelings rub off on the brands they encounter within it. This spillover is referred to as which of the following?
the transference effect
Sets found in the same folder
Digital Marketing - Ch. 2
Digital Marketing - Ch. 3
Digital Marketing - Ch. 4
Digital Marketing - Ch. 5
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