Study sets, textbooks, questions
Upgrade to remove ads
Digital Marketing - Ch. 8
Terms in this set (13)
Which of the following is not an example of social commerce?
consumer solicited media and microblogs
Which of the following is the practice of buying and selling products and services via the internet?
Scores that people, acting in the role of critics, assign to something as an indicator are referred to as which of the following?
Assessments with detailed comments about the object in question to the general public are referred to as which of the following?
Which of the following best describes a popularity filter?
enables the shopper to show products by most viewed, most favorite, or most commented
The simple buttons that provide an onsite endorsement of a product, such as the Facebook 'like' button, are known as which of the following?
Which of the following enables shoppers to show products by most popular, most viewed, most favorite, or most commented?
What type influence is being used when car dealerships advertise what they are the #1 dealer in the area?
What influence tactic is being used when you see an ad for pain reliever that says 9 out of 10 doctors recommend?
Which type of influence tactic is exemplified when Peyton Manning, a likable NFL football player, endorse Timex watches?
deals feed, special offers
embedded urge to repay debts
when a brand fits without already existing beliefs
Sets found in the same folder
mkt 361 social media marketing final exam
MGMT 333: CH 8
MGMT 333: CH 9
Digital Marketing - Ch. 2
Sets with similar terms
Digital Marketing Exam 2 (Ch. 5-8)
MKT 3800 QUIZ 3
Ecommerce chapter 7
chapter 7 Bus 174
Other sets by this creator
Digital Marketing - Ch. 10
Digital Marketing - Ch. 9
Digital Marketing - Ch. 7
Digital Marketing - Ch. 6
Other Quizlet sets
Economics Ch 1 Vocab
Real Estate Part 2: Unit 5 (Closing Documents)
PoliSci Quiz Two
Suppose that consumers assign a -3 rating to "very low price" on Fishbein's evaluative measure. In this case, you should conclude that:
Why are some links in a semantic or associative network weak, whereas others are strong?
Consumer Decision-Making Process Step 2: Information Search
When Toyota introduced the Scion (a brand at a lower price point than its other brands) to its product line, this was an example of: