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Magento Solution Specialist (Part 1)
Terms in this set (37)
What is an anchor?
Turned Off: Filter through attributes. Go through sub-categories. Turned On: Turn-on layered navigation.
What is the difference between Omni-Channel and Multi-Channel Retailing?
Multi-channel means providing different platforms like web, mobile, etc. to facilitate the sale of products/Item
Omni-Channel is a step about multi-channel. Omni-channel dictates that we should provide same brand experience irrespective of channel/medium customer choose.
What is SOLR?
SOLR is an alternative search engine that is only available in the Enterprise version of Magento (EE).
* a powerful search engine
* it supports stemming, plurals, replacements, layered navigation and more
* It allows users to locate products, filter products by pricing, etc.
* It uses the default Magento MySQL-based search or uses the external Solr server.
* Improved search performance.
* Improved search results relevance
* Support for spelling/synonyms/stop words
* Improved layered navigation performance
What does SSL stand for?
Secure Socket Layer
What are the 2 different types of shopping carts?
Which is the built in search engine in Magento?
You should benchmark the conversion rate number vs. your own numbers over time, not industry
True, You should benchmark the conversion rate number vs. your own numbers over time, not industry
Which choice lists the steps in the conversion to buyer process?
Awareness, Consideration, Intent/Preference, Action, Buy
What is the most favorable promotion choice that will generate more sales?
Every eCommerce Platform must do the following:
Support multiple platforms (mobile, tablet, laptop, etc.), generate revenue, increase customer satisfaction, connect with social media, save money, and increase brand awareness.
Which types of products does Magento support?
Simple products, grouped products, configurable products, virtual products, bundled products, and downloadable products.
An good eCommerce platform must provide which of the following ways to handle the needs of your business?
Strategically and Functionally
Magento provides tools that allow you to do SEO
True, Magento provides tolls that allow you to do SEO
Which things can you do in Magento to increase SEO?
Generate useful keywords and define internal linking structure and anchor text.
Site speed can affect your website's ranking?
Yes, site speed can affect your website's ranking
Responsive themes are available in which of the Magento editions?
Responsive themes are available in both the Community (CE) and the Enterprise (EE) editions.
What does CMS stand for?
Content Management. It allows the user to:
* Create multiple versions of a page
* Tack the revision history of each version and restore
* Separate the ability to create and publish based on permissions
* Private- only version creator has access
* Protected- only users with Publish Revision permissions have access
* Public- all users with CMS pages permissions have access
What are two major areas where you can affect customers to proactively manage their experience of your site?
Order Tracking and Management: Give them information, don't make them request it. Support Information: Provide self-service content and a range of support options from email, live chat, to phone-based support.
Can you create a useful FAQ page using Magento?
Yes, you can create a useful FAQ page using Magento
What can you import/export in Magento?
Upgrade your website, move your website, add content to a newly installed version of Magento, use your data in another application such as Quickbooks, do a bulk update such as a pricing change, and migrate from another system.
What is the most important factor type in how your site is ranked by search engines?
Links and references to your site from other URLs
How long should you make your Meta Descriptions (#characters)?
160 characters (the max amount of characters allowed)
Does having a long list of links at the bottom of your site improve SEO?
No, a long list of links at the bottom of your site will not improve the SEO.
Should your site's internal search results page be optimized for search engines?
No, This goes against Google Webmaster guidelines- don't optimize for search results....optimize for User Experience
What is the most important factor in measuring your SEO strategy effectiveness?
The conversion traffic into sales.
What does the .htaccess file do?
It gives users access to content, certain content, no content, or content with permissions (usernamen & password)
What happens when you disable a product in Magento?
The resultant page displays a 404 error
The three main elements of a Price Rule are:
Rule Information Tab, Conditions Tab, and Action Tab
A promotion is enabled on selected websites using a field on the Conditions tab
False, a promotion is not enabled on selected websites using a field on the Conditions tab.
You can gain further control of your email promotions by:
Auto-generating coupon codes for each email.
A product attribute
In creating promotions, product attributes are specified in the Conditions tab.
True, in creating promotions, product attributes are specified in the Conditions tab.
You can reach out to a particular customer base in one of your geographical stores by:
Tying a customer group to a price rule
When targeting customer segments, the new customer segment is tied to the Price rule on the _________________ tab
When creating multiple discounts, an admin can make use of the "is one of" option in the Actions tab.
True, when creating multiple discounts, an admin can make use of the "is one of" option in the Actions tab.
For the Invitations tab to appear in MyAccount, Invitations must be enabled in:
Will invitation emails will not be sent to existing customers?
No, invitation emails will not be sent to existing customers.
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