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mass media and society quiz 1 ch.2
Mass Media in a changing world; chapters 2 powerpoint George Rodman
Terms in this set (41)
information that spread for the purpose of promoting a doctrine or cause
children picked up antisocial habits from their movie viewing.
demonstrated that the vasst majority of movies dealt with crime, sex and love.
-analyzed content: watched movies and told what its about
studies, including attaching electrodes to record viewer's skin responses and breathing patterns, found that romantic and erotic scenes did not have much effect on young children or adults but had a noticeable effect on teenagers.
-included administering questionnaires to young movie viewers, and their parents and teachers, as well as asking teenagers to recall the effects that early movie viewing had on them.
-Results suggested that movie viewing was harmful to a child's health, contributed to an erosion of moral standards and had a negative influence on the child's conduct
The Payne Fund
studies were instrumental in developing public support for the 1930 Motion Picture Production code that limited the amount of sex and violence that could be shown in movies.
- led to rating system
The People's Choice study
examined how media affected voter behavior in the 1940 presidential election between FDR and Wendell Wilkie
see what you want to see
hear what you want to hear... we filter/tune out what might change your mind.
caused people with different views to remember the same event differently.
mediator; hear it form the source then direct and pass it on to others.
of communication; from radio and print to the opinon leaders and from them to the less active sections of the population.
devoted to pratical commercial purposes.
an effect of long-term exposure to mass-media portrayls of violence
-always seeing violence = you tune it out
a set of related statements that seek to explain and predict behavior
predicted that media will have an immediate and potent influence on their audiences
predicts that media will have little influence on behavior.
predicts that sometimes media will have powerful effects sometimes minimal effects and sometime - depending on a complex variety of contingencies - a mixture of both.
- we don't know what kind of effect media will have and that is why it's dangerous.
how effects traveled from the mass media to their audiences
implied that media effects flowed directly from media to individula- like a bullet
implies that media effects are part of a complex interaction
social learning theory
aka modeling theory; it's based on the assumption that people learn to behave by observing others, including those portrayed in the mass media
a child learns the expectations, norms, and values of society.
aggressive stimulation and catalytic theories
-suggest that media might be one of several factors that could cause someone to act out in an antisocial way.
individual differences theory
looks at how media users with different characteristics are affected in different ways by the mass media
diffusion of innovations theory
five types of people have different levels of willingness to accept new ideas from the media:
tend to be politically liberal extroverts who are venturesome and eager to try new ideas.
make quick but informed choices.
makes careful, deliberate decisions.
tends to be skeptical
tend to be conservative, traditional and resistant to any type of change.
predicts that overtime, media use will "cultivate" a particular view of the worl within users
not telling people what to think, but telling them what to think about, was the main effect of media.
cumulative effects theory
holds that media messages are driven home through redundancy, have profound effects over time, and do, in fact, tell us how to think.
uses and gratification theory
based on the ways in which consumers actively choose and use media to meet their own needs.
to suggest that media make up an ecological system for humans similar to the one nature provides for animals and plants.
examine how the media construct and perpetuate gender roles.
looks at how media becomes the means by which the haves of society gain the willing support of the have-nots to maintain the status quo.
the subtle way in which media exposure is always affecting us, whether we realize it or not
the idea that viewing violence actually reduces violent behavior because it satisfies a person's aggressive drive
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