23 terms

Psychology AQA social influence


Terms in this set (...)

When peoples behaviour is influences by that of a larger group
When behaviour of group is accepted by individual and becomes part of their belief system
Changes behaviour to fit in with the group, but don't agree with it
Individuals influenced both publicly and privately - want to be part of group but not maintained once left
Normative social influence
The desire to be accepted
Informational social influence
The desire to be right
The Asch Study
Naive RPs made judgments about length of 2 lines. Majority of RPs were stooges giving deliberately wrong answers
25% didn't conform
Asch Variations
1. Reducing size of majority
2. Social support
3. Unanimous
4. Task difficulty
Aim to see if RPs would conform to social roles
21 male RPs as either guards or prisoners
Both adopted behaviours
Ethics // Zimbardo
1. Not fully consented
2. Psychological/psychical harm
3. Damaged self esteem
When someone does what they are told by someone
Naive RPs given role of teacher giving electric shocks to another RP, if tried to stop were told to carry on
65% obeyed and continued to 450v
Milgram variations
Run down office/ Yale university, obedience dropped to 48%
Teacher closer to learner, obedience decreased
White coat, obedience increases
Milgram variations
3.Right of Withdrawal
Legitimacy of Authority
Think authority has the right to give orders
Agentic state
When people obey because they feel they aren't responsible for behaviour
Authoritarian personality
Argued this personality was due to strict parents- leads to person accepting authority without question
Used 'F' scale questionnaire
Explanations of resistance
1. Social support to disobey

2. Locus of control
Locus of control
The extent to which someone feels in control of their actions
Internal locus
People feel in control of their own actions, more likely to be independent
External locus
Believe outside forces like fate shape their actions and what happens to them, less independent
Social change by minorities
1. Minority challenges majority view - causes cognitive conflict
2. Members of majority are persuaded and view is accepted - snowball effect
3. Majority forgets original view - social crypto-amnesia
1. Good arguments
2. Being unselfish
3. Flexibility/ Nemeth
4. Augmentation
5. Consistent/ Moscovici