consumer behaviour 3/4

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list 4 characteristics of a message receiver.
Intelligence/Ability
Prior knowledge
Involvement
Familiarity/habituation Expectations
Physical limits
Braindominance
The physical characteristics of a message refer to?give an example
the elements of a message that one senses directly. e.g., Figure and backGround,
Type of Language, message source
What are the environmental characteristics?
Information intensity,Prospect theory, framing, Timing
Give an explanation of framing
the meaning of something is influenced (perceived differently) by the information environment.
What are the 2 stages Multiple Store Theory of Memory
Sensory memory and workbench memory
what is the process by which information is transferred back into workbench memory for additional processing when needed
Retrieval
what is is the process by which information is transferred from workbench memory to long -term memory for permanent storage
encoding
what are the 4 Mental processes to help consumers remember?
Chunking, repetition, meaningful encoding, dual coding
If it's cold and windy, we naturally tend to cover ourselves better and maybe get a coffee.. To keep us warm. What motivation is this?
Homeostasis
With each new smartphone coming out, we feel our perfectly working phone is outdated and thus tend to purchase the latest smartphone out there. what is this motivation?
self improvement
What are the 5 stages of Maslow's hierarchy of needs
Physiological
Safety and security
Belongingness and love
Esteem
Self-actualization
what is A drive to acquire products that consumers can use to accomplish things
Utilitarian motivation
involves a drive to experience something personally gratifying
hedonic motivation
5 different types of consumer involvement
product,shopping, situational, enduring, emotional
3 Differences in Emotional Behaviour
Emotional Involvement, emotional expressiveness, Emotional Intelligence
Define personality (hint 5 aspects)
the totality of thoughts, emotions, intentions, tendencies, and behaviors that a person exhibits consistently as he or she adapts to the environment
what are the 3 components of sigmand froids psychoanalytic approach to personality? explain each
the id-pleasure seeking immediate gratification
,the Superego- motivating behaviour to match societal norms
and the ego- works to set a balance between id and super ego by the reality principle, which attempts to balance the desires of the id with the constraints of, and expectations found in, the superego
what is the Nomothetic perspective
Focuses on particular variables, or traits, that exist the trait approach takes a nomothetic approach to personality
what perspective Focuses on the total person and the uniqueness of his or her psychological makeup?
Idiographic perspective
what is the focus of the researcher is on one particular trait
single trait approach
Combinations of traits are examined and the total effect of the collection of
traitsis considered.
multiple trait approach
give the 6 major traits
value consciousness, materialism, innovativeness, need for cognition, competitiveness, self monitoring
VALS values and lifestyles
consumers into 8 distinct segments based on resources available to the consumer, innovators,thinkers, believers, as well as 3 primary motivations
PRIZM
66 different segments as descriptors of individual households ranked according to socioeconomic variables.
Demographics
observable, statistical aspects of populations eg.
based on age, gender income,
6 Types of Self-Concept
ActualSelf
IdealSelf
Social Self
Ideal Social Self
Possible Self
Extended Self
Information stored in long-term memory is coded with _____, which means the stimuli are converted to meaning that can be expressed verbally.
a.
semantic coding
b.
meaningful encoding
c.
dual coding
d.
response generation
e.
cognitive interference
A
Harry spends his weekends visiting automobile stores and going for test drives. This gives him a high, though he admits that he is not necessarily looking to buy a car. Which of the following is most likely responsible for Harry's behaviour?
Select one:
a.
Physiological motivation
b.
Preventive motivation
c.
Hedonic motivation
d.
Homeostatic motivation
e.
Utilitarian motivation
C
According to the psychoanalytic approach to personality, the superego:
Select one:
a.
focuses on pleasure-seeking and immediate gratification.
b.
works against the id by motivating behavior that matches societal norms and expectations.
c.
focuses on resolving the conflicts between the id and the ego.
d.
operates on the benefit principle.
e.
attempts to balance the desires of the id with the constraints of, and expectations found in, the ego.
B
In the scenario, many people don't go to the dentist as they nurture deep-rooted fears, preferring instead to go only when they have a problem such as a toothache or a broken tooth, which needs immediate attention. Which of the following drives us to visit the dentist for dental problems that require immediate attention?
Select one:
a.
Self-improvement motivation
b.
Homeostasis
c.
Promotional motivation
d.
Homeorhesis
e.
Hedonic motivation
B
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