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method of evaluating casual relationships in which only the concept of interest varies


method of systemically asking a prescribed set of questions to a large number of people


method of directly observing the behavior in question

In-Depth Interviewing

collect information through long, semi structured interviews
-strength is that it has an inherent flexibility (go where ever the interview takes you!)

Content Analysis

examination of pre-existing information, such as books, official records, images and people's correspondence

Bringing it Together

when reading research, think about the method used, what its weakness are, and whether the conclusions are appropriate given the method employed.

Research Ethics

do no harm to participants
-obtain informed consent from particular individual.
-should know prior to data collection that they are part of a study.
-no deception of participants

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