Scad Intro to Graphic Design Test 1_Zash
Professor Zash GRDS 201 | Introduction to Graphic Design Glossary | Chapter 2
Terms in this set (42)
The Formal Elements (of two-dimensional design)
Line, shape, color, texture and pattern.
The smallest unit of a line.
An elongated point, considered the path of a moving point.
An outlined area created by lines with a closed path.
Visual perception referring to the relationship of shapes creating positive/negative space.
Figure (also called positive space)
A definite shape; it is immediately discernible as a shape.
Ground (also called negative space)
The shape/s created between or around the positive space.
The representation of 3-dimensional space on a 2-dimensional surface.
The reflected light (what is not absorbed) when light hits an object.
The chemicals in objects that interact with light to determine color.
Colors that cannot be mixed from other colors - red, yellow and blue.
Colors mixed from primary colors.
Colors mixed from a primary color and a secondary color.
Colors opposite each other on the color wheel.
Colors close to one another on the color wheel.
The name of a color.
The brightness or dullness of a color; also called intensity.
The level of luminosity—lightness or darkness (contrast)—of a color.
Stands for Cyan, Magenta, Yellow, Black - used in percentages together to create the full color spectrum, on surfaces.
Stands for Red, Green, Blue - used in percentages together to create the full color spectrum, on screens.
Pantone Matching System PMS
A widely used color matching system.
Texture that can be physically touched and felt.
The illusion of texture created with line, value, and/or color.
A consistent repetition of a visual element within a given area.
The defined perimeter (edges or boundaries) and the field it encloses. Applies to paper, screen, signage, etc.
Created by an even distribution of visual weight among all the elements of the composition.
An equal distribution of visual weights, on either side of a central axis, using a mirroring of elements.
An equal distribution of visual weights on either side of a central axis, achieved through weight and counterweight, balancing one element with the weight of a counterpointing element.
The arrangement of graphic elements according to emphasis.
The arrangement of visual elements according to importance.
The part of a design that is most emphasized. The eye of the viewer goes to that element first.
Created by repeating or varying elements to establish a sense of movement from one element to another.
When all the graphic elements in a design are interrelated and form a greater whole.
The whole is greater than the sum of the parts.
Elements arranged in a design so that the viewer's eyes are led from one element to another. Also called movement and is connected to the principle of rhythm.
The positioning of visual elements, relative to one another, so that their edges or axes line up.
The size of an element or form seen in relation to other elements within the format.
The comparative size relationships of elements to one another.
Fibonacci Numbers and the Golden Section
Graphic devices that can aid in establishing harmony through proportion.
Gives the illusion of having volume; weight, mass, or solidity.
The illusion of three-dimensional space.
A schematic way using a 'vanishing point' to create the illusion of spatial depth.