"Development and efficient distribution of goods and services for chosen consumer markets."
"The exchange (transaction) of goods and services."
"Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives." (AMA 1985)
"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." (AMA 2006)
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (AMA October 2007)
13th EditionLori Watson, Patrick J. Hurley 1st EditionRichard A. Kasschau