Visual Communications and Multimedia Design NOCTI

Which of the following extensions indicates a graphics file?
Control M or Command M
move a file
kilobyte is a unit of measurement equal
1,000 bytes
An example of multimedia is
slideshow with music
url stands for
uniform resource locator
resolution best for a web graphic
72 pixels per inch
HTTP stands for
hypertext transfer protocol
HTML stands for
hypertext markup language
elements of style
color, value, shape, texture and line
coherent whole and an uninterrupted flow
repetition of recurring lines, shapes or motifs
when digital photographs are taken the resolution is determined by
to understand a clients needs, you should
research their marketplace
ask questions about the nature of their business
ask for details about previous media productions
quick, spontaneous sketches of ideas
purpose of brainstorming
generate a lot of ideas
process of colored used in printing
aspect that has the most effect on readability
letter spacing
a ligature
two or more characters joined together by a common stroke
controlling the space between a pair of letters
Quark Express and PageMaker
examples of desktop publishers
proportion wheel
tool used to determine new dimensions when scaling a photograph
Material Safety Data Sheet (MSDS)
information about first aid measures
stability and reactivity
handling and storage
Class C
fire extinguisher used to extinguish a computer fire
spray adhesive and fixative should be used
in a well-vented area
graphic designer
person who lays out a magazine ad
characteristics someone in industry should possess
knowledge and appreciation of the development of visual design
grounding in design
understanding of creative process
on-going curiosity and involvement with fine art
well-developed skills in graphic tools and software
type function
it be read
attract/hold audience
reader-friendly and easy to read
prioritize and emphasize important information
establish coherent harmony among elements in the communication
create and establish recognition
a confusion of terms
font = typeface
font is being interchanged with typeface
Anatomy of type
need to be able to dissect type before using it
strokes (monotonal or uniform)
letters finishing strokes
enclosed areas within a letters arrangement
races of type
collections of typeface that have a number of characteristics in common
type families
basis architecture of its race
differ in terms of x-height, width, stroke, and configuration

black letter
square serifs
sans serifs
scripts and cursives

names refer to the types designer
families exist within each group of type
further clarified by style, then further clarified by series
black letter or text
date back to 1500 BC
angular, complex, dark
difficult to read
prevalent example: bible
romans (old style, transitional, modern)
developed in venice and paris
Old style:
oldest, most beautiful, readability, elegant
most difficult to identify, reader friendly
poor body type
posters, nameplates, headlines, etc
sans serif
more contemporary
ancient derivation
geometric, clean, open
used on traffic signs
more used today in newsletter, annual reports, magazines, newspapers, posters, packaging and websites
square serif
same basic characteristics as sans
associated with american west "wanted" posters
headlines, posters, and as display face
not reader-friendly
scripts and cursives
mimic handwriting
italics are not part of this group
do not read well
little use as body type
structure is predictable and uniform
limited professional use
nameplates, announcements, and invitations
feeling of chaos or anarchism
few are used beyond specific application
subtle architectural differences in the type structure itself
type series
consists of all the sizes of that type
formal standard of measurement
point is smallest unit of printing
1/72 of an inch
type height measured in point
straight lines used to demarcate design elements from one another or to box art or other things
key lines
rules that are used for used to frame illustrations/photography
unit of measure that is 12 points in width and 12 points in height
5.5 points in size
square of the type size in question
.5 of em
type specification (type spec)
use the correct typeface
size type appropriately
lead the lines for a comfortable/efficient read
choose a proper line length
use line arrangement strategies
use caps sparingly
adjust space within/between words
match the weight to the voice of the message
give the words emphasis by adjusting posture and width
style the type appropriately
mix types carefully
remember the margins
display type
any type that runs 14 points or larger
reading matter/content
7-12 pt
power and magic of graphic communication
beauty art media and graphic communications central to our lives
seeing/perception are at the heart of learning
evoke emotion provoke action
verbal literacy
learned assimilated, applied, and advanced through vision- reading and writing
aspects of visual communication
How we see
How communication works via basic communication models
How theories of visual communication apply to a variety of audiences, messages, and situations
communication models
sender, message, medium, receiver, feedback
semantic noise
misunderstanding the words or their context
channel noise
problem with the medium used
Static on the radio
colors out of registration
interactive site without working links
film that slips on projector sprockets
poor tv reception
crashing web page
serious typos
important to know audience intimately and interact first hand
effective communication can be achieved by
Meticulous audience research
Brilliant creative work
Rifle-shot targeting
medium or facet of visual communication where feedback or understanding must be inherent
Gestalt- German for "shape"or "configuration"
Assembling different parts, piece, and lines
Use different components to make a whole
Ex: thumbprint and squiggle= sperm cell (Paternity Testing ad)
We take simple shapes and our brain makes a picture
relating a pattern of shapes, or visually arranging series of planes together
An art style / 19th century movement focused on including the visual impression of movement (change of light, etc)

Impressionists were first to grow up with photography, another way to capture the changes of an atmosphere. (ex: Edgar Degas)
most primitive due to the fact that all the works consisted of various paint strokes to display an image, much like the cavemen thousands of years ago had too.
Each piece varied in the color scheme
simplest of all the forms, but the hardest to understand.
analytical: abstractions from real things which analyze the the planes of the subject
synthetic: works from semi-abstract forms which only suggests an essence (not represent)
Heavily Influenced by:
Electronic Circuitry
LED readouts
*results in a cool high tech look
They may stimulate anything from graffiti to wireframe models
Stencil, Shadow, Outline types
constructivism (art style/period)
Created in Russia
had political and ideological motives
posters, murals, sculpture
geometric shapes and typography characterized this group
de stijl
Means "the style"
Universal graphic language grounded in shape and geometric form
Used geometric shapes
art deco
emerged in the 1920s and was popular between the two world wars
It consists of streamlined objects and diagonal lines and decorative geometric elements
it is a sophisticated style and it influences contemporary design
Provides strong contrast to slick, racy style of art deco and highly graphic posters and other gov. supported work of the Great Depression
Pop Art
Realism influences
Effected graphic design/borrowed for it
op art
Made entrance at museum of modern art
Inspired by psychedelic drugs, music
Grateful Dead, Bob Dylan, Jimi Hendrix, and the Rolling Stones.
Renaissance in poster design
Fueled by anti-war protests for vietnam, feminism, civil rights
Method of setting type that was cleaner, sharper, cheaper, and took less time and space
Easier to explain visually
Very amorphous
Retro revived older design styles and applied them using postmodern treatment of type, color and slashing line angles
Vernacular adopted old commercial and clip art and used it to fit content and context
audio interchange file format
.class or .java
java files
microsoft word
encapsulated postscript
graphics interchange format
.htm or .html
web page source text
.jpeg or .jpeg
jpeg graphic
.mov or .qt
quicktime audio/video
acrobat-portable document format
public network graphic
The vertical space between lines of text
The distance between the baseline and meanline of the body of characters in lowercase form
bottom part of the lowercase letter
An extension that goes above the meanline and is generally found in some lowercase letters.
The rounded curve that covers the negative space in a letter form.
point size
Measurement of type size. Distance from the ascender to the bottom of the descencer
The imaginary line upon which the letters in a font appear to rest
The main vertical or diagonal stroke depicted in a letter form
A stroke that connects two lines in capital letterforms
The short stroke on the upper right side of the bowl
The lower angled strokes which you can see in the letters K, R and Q. Also known as tails
The name assigned to the finishing strokes at the tops and bottoms of some type faces.
The overall design of type characters.
type family
A group of typefaces that were designed to be used together. Using fonts in the same family will help to create consistency
technique of selecting and arranging typefaces
The adjustment of space between groups of letters.
The means by which the typeface is delivered. Font can be referred to as regular, italic, light, bold, bold italic, serif, sans serif, decorative, script etc.
main part of a text, also body copy
cap height
distance from baseline to capline
difference in stroke width within a letterform
aligning multiple columns along the same top baseline and varying the depths of each
non-alphanumeric mark or ornament
drop capital
capital letter beginning of a text that is insert two or more lines into the first paragraph
information at the end of a text referenced within the main text
space between columns
slanted weight of a typeface
flush on both the left and right sides of the text block
adjustment of the space between two characters
distance measured in points from baseline to baseline