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Study guide final strategy
Terms in this set (8)
Existing Product already in a Existing Market
New Product launched in a Existing Markets
Existing product launched in a New Market
New Product launched in a new market
horizontal diversification strategy
The company adds new products or services that are often technologically or commercially unrelated to current products but that may appeal to current customers.
vertical diversification strategy
integrating business along your value chain, both upstream and downstream, so that one efficiently feeds the other
concentric diversification strategy
This means that there is a technological similarity between the industries, which means that the firm is able to leverage its technical know-how to gain some advantage.
conglomerate diversification strategy
The company markets new products or services that have no technological or commercial synergies with current products but that may appeal to new groups of customers.
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