Matching the event with the theme
Size, capacity, configuration
Facilities (e.g. F&B, power, toilets, ventilation)
Visibility, centrality, clustering, accessibility
History and reputation (e.g. image)
Other considerations (e.g. crime, safety, weather)
Words, images, photos, footage, ON/EXPRESSING experiences, viewpoints, opinions COLLECTED THROUGH interviews, focus groups, observation, meeting records, conversations, etc.
Numerical data about the event such as volume of ticket sales, income from corporate hospitality, audience size, sponsorship and media revenue, demographics of consumers etc., COLLECTED THROUGH surveys or sales data