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A site (affiliate) agrees to place a merchant's ad without charge. The affiliate only gets paid when a visitor clicks on the link, goes to the merchant site, and buys something.
Online advertising technique where small hyperlinked advertisements are placed on frequently visited pages of a web site.
A banner advertisement is placed within a particular category of a web site. This is more focused on the company's target market.
Electronic billboards where people post questions and comments. They are broken into interest groups.
Mailing list that people have voluntarily given their email address in order to receive the email from that company.
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