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Introduction to Electronic Commerce - Chapter 1

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electronic commerce (EC)

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Terms in this set (33)

electronic commerce (EC)

The process of buying, selling, or exchanging products, services, or information via computer.

A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.

brick-and-mortar (old economy) organizations

Old-economy organizations (corporations) that perform their primary business offline, selling physical products by means of physical agents.

virtual (pure-play) organizations

Organizations that conduct their business activities solely online.

click-and-mortar (click-and-brick) organizations

Organizations that conduct some e-commerce activities, usually as an additional marketing channel.