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BR - Chapter 4
Terms in this set (52)
Which of the following represents a situation that makes some potential competitive advantage possible for a business?
Janna discovers a market segment that is under-served by competitors' products. For Janna's company, this segment represents a _____.
Observable cues that serve as a signal of a problem because they are caused by that problem are called _____.
Over the past five years, home values have been decreasing. This is an example of a(n) _____.
_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.
Which of the following means that the decision maker has all information needed to make an optimal decision?
problem-focused decision making and conditions of high ambiguity
In which situation do symptoms exist, but are subtle and few, making problem identification difficult?
All of the following are types of business research EXCEPT _____.
____ research aims to clarify ambiguous situations or discover ideas that may amount to true business opportunities.
Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities. What type of business research is this?
What type of research is being conducted to answer the question: "What is the average age of our employees?"
Which type of business research addresses who, what, when, where, why, and how questions?
Which of the following seeks to diagnose reasons for business outcomes and focuses specifically on the beliefs and feelings respondents have about and toward specific issues?
Which type of research allows decision makers to make causal inferences?
Which type of research is being conducted when a researcher conducts an experiment to answer the question, "Will shareholders respond favorably if we increase executive pay?"
A conclusion that when one thing happens, another specific thing will follow is known as a _____.
Which of the following should a researcher do in order to infer causality?
all of these choices
Which aspect of causality deals with the time order of events?
Jackie has noticed that when the temperature rises, sales at her clothing boutique also rise. This is an example of _____.
Which type of association is said to occur when any covariation between a cause and effect is indeed due to the cause and not simply due to some other variable?
All of the following are degrees of causality EXCEPT _____.
Which degree of causality means that the cause is necessary and sufficient to bring about the effect?
Which of the following is the weakest form of causality but is still a useful concept?
Which of the following is a carefully controlled study in which the researcher manipulates a proposed cause and observes any corresponding change in the proposed effect?
The Food and Drug Administration is targeting salt in processed foods as a health hazard, and some experts believe the agency will require food manufacturers to limit the amount of salt in processed foods. However, the reduction will occur in phases, with salt content being reduced in steps so that consumers will be weaned off of salt gradually. Carefully controlled research studies are underway in which the salt levels are varied and consumers' reactions to the taste are measured. This research is an example of a(n) _____.
The proposed cause which the researcher controls by manipulating its value in an experiment is referred to as a(n) _____.
_____ means that the researcher alters the level of the experimental variable in specific increments.
Which of the following is the first stage of the business research process?
defining the research objectives
All of the following are stages in the research process EXCEPT _____.
The idea that the objectives of a research study will determine the composition of the sample to be used in the study is an example of _____.
The goals that researchers intend to achieve by conducting research as referred to as _____.
In research conducted for a specific client, research objectives are often referred to as _____.
What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"
All of the following are examples of exploratory research techniques EXCEPT _____.
Before designing a research study on employees' susceptibility to interpersonal influence when faced with an ethical dilemma, Cindy is searching for other studies that have addressed similar issues. This search is called a(n) _____.
The Small Business Development Center is conducting an email survey with 25 of its client small businesses to examine the use of mobile marketing applications. This is a precursor to a larger study in which the questionnaire will be sent nationwide to more than 1,000 similar small businesses. This initial small-scale project is known as a _____.
Which of the following refers to a small-scale study in which the results are only preliminary and intended only to assist in design of a subsequent study?
focus group interview
Carol was invited to participate in a research study along with ten other employees to discuss their experiences using the company intranet. The group was asked to discuss their experiences and were encouraged to feed on each other's comments. What is this type of study called?
The _____ is a master plan that specifies the methods and procedures for collecting and analyzing the needed information.
The most common way to generate primary data in business research is by means of _____.
Which of the following is a research technique in which a sample is interviewed in some form or the behavior of respondents is observed and described in some way?
Which of the following is a method of data collection that is used in surveys?
a consumer responding to a questionnaire about advertising
All of the following are examples of an observation study EXCEPT _____.
An employee who pretends to be a customer in order to observe the sales behavior of a clerk at a cosmetics counter in a department store is called a(n) _____.
Which of the following involves any procedure that draws conclusions based on measurements of a portion of the entire population?
When drivers are unaware that a machine is recording how many cars pass a certain intersection that is being considered for a site for a new Wendy's franchise, this is an example of a(n) _____.
A researcher has completed the fieldwork of collecting data, and now he is checking the data collection forms for omissions, legibility, and consistency in classification. What is this researcher doing?
editing the data
The rules for interpreting, categorizing, recording, and transferring the data to the data storage media are called _____.
Which of the following determines the appropriate analytical technique for data analysis
- management's information requirements
- characteristics of the research design
- nature of the data gathered
When the researcher has only one or a small number of research objectives that can be addressed in a single study, that study is referred to as a _____.
When a researcher conducts numerous related studies that come together to address multiple, related research objectives, we refer to this as a research _____.
Managers at Procter & Gamble view business research at a strategic planning level, particularly for product-related decisions. Therefore, the company conducts numerous related studies that come together to help in their product planning decisions. This is referred to as a ____.
THIS SET IS OFTEN IN FOLDERS WITH...
BR - Chapter 1
BR - Chapter 6
BR - Chapter 5
BR - Chapter 7
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