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BR - Chapter 6
Terms in this set (40)
A written expression of the key question(s) that a research user wishes to answer is referred to as a _____.
An IT manager of a hospital needs to know the information technology needs of the healthcare providers and office personnel, so he decides to have research conducted. When he writes a list of key questions that he wishes to answer through research, what is he creating?
When a researcher defines and develops a decision statement and the steps involved in translating it into more precise research terminology, he or she is involved in what process?
Which of the following make defining problems more difficult?
symptoms are scattered
All of the following are gaps that represent problems EXCEPT _____.
actual business performance is greater than expected business performance
Which of the following is the FIRST step of the problem definition process?
identify key symptoms in the situation
Once the researcher has identified the key symptoms and identified the key problem(s) from those symptoms, what is the next step the researcher will take in the problem-definition process?
write managerial decision statement and corresponding research objectives
Which of the following is the LAST step of the problem definition process?
write research questions and/or hypotheses
All of the following are steps in the problem-definition process EXCEPT _____.
develop dummy tables
A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.
A researcher is gathering background information to familiarize himself with his new client's business environment. He is analyzing marketplace conditions and conducting interviews with employees of the company. This researcher is conducting a _____.
All of the following are helpful hints that can be useful in the interview process when attempting to understand the situation EXCEPT _____.
develop hypotheses before conducting interviews
A researcher is asking managers and line workers questions such as what type of problems they experience, where they are most likely to experience them, who is responsible for them, and how the problems get resolved. Asking these what, where, who, when, why, and how questions to get a better understanding of his client's business decision-making situation is an example of using _____.
An interview technique that tries to draw deeper and more elaborate explanations from the discussion is called _____.
What has changed?
Which of the following is the most important question a researcher can ask when using a probing technique?
Which of the following essentially answers the question, "What information is needed to address this situation?"
unit of analysis
When a researcher determines what or who should provide the data and at what level of aggregation, he or she is determining the _____.
- an employee
- a sales region
- a zip code area
Which of the following is a possible unit of analysis in a research study?
In research, anything that varies or changes from one instance to another is called a _____.
A researcher is conducting an experiment in which different formats of a prospectus sent to prospective investors are manipulated. The format of the prospectus is considered to be a(n) _____.
Something that does not change from one instance to another is called a _____.
All of the following are types of variables EXCEPT _____.
A variable that can take on a range of values that correspond to some quantitative amount is called a
What type of variable is "dollar sales volume"?
Which type of variable indicates membership in some group?
Categorical variables are also called _____ variables.
What type of variable is "gender"?
A(n) _____ is a process outcome or a variable that is predicted and/or explained by other variables.
In the statement: "Years of sales experience is an important predictor of dollar sales performance," what type of variable is "dollar sales performance"?
A(n) _____ variable is one that is expected to influence the dependent variable in some way.
In the statement: "Years of sales experience is an important variable in predicting unit sales performance," what type of variable is "years of experience"?
Which of the following expresses the research objectives in terms of questions that can be addressed by research?
A statement such as: "Increasing price five percent will cause sales to drop by eight percent or more," is an example of a _____.
A specific performance criterion upon which a decision can be based is called a(n) _____.
managerial action standard
A statement such as: "If our new floor cleaner reaches a local market share of three percent after nine months of test marketing the product in Phoenix, we will launch the product nationally," is an example of a _____.
managerial action standard
A written statement of the research design is called a _____.
Todd has prepared a document that includes the deliverables and a definition of the problem for a research client. In this document, he described how he will conduct a survey along with a schedule of costs and deadlines. What is this document called?
_____ refers to basic research usually performed by academic researchers that is financially supported by some public or private institution, as in federal government grants.
Funded business research
Sharon is a management professor who received a grant from the American Management Association to study how employees make decisions in cross-functional groups. Sharon's research is _____.
funded business research
Tables placed in a research proposal that are exact representations of the actual tables that will show results in the final report but contain hypothetical results are called _____.
THIS SET IS OFTEN IN FOLDERS WITH...
BR - Chapter 1
BR - Chapter 4
BR - Chapter 5
BR - Chapter 7
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