NAME

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5 Written questions

5 Multiple choice questions

  1. a person who influences others
  2. a means or instrumentality for storing or communicating information
  3. the ideas and attitudes that most people hold about elected officials, candidates, government, and political issues
  4. scientific instruments for measuring public opinion
  5. polls that seek to read the public's mind simply by asking the same question of a large number of people

5 True/False questions

  1. sound bitessnappy reports that can be aired in 30 or 45 seconds

          

  2. random samplea sample deliberately constructed to reflect several of the major characteristics of a given population

          

  3. mandatethe commission that is given to a government and its policies through an electoral victory

          

  4. public affairsthose events and issues that concern the people at large

          

  5. public agendathe public issues on which the people's attention is focused