NAME

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of 15 available terms

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5 Written questions

5 Multiple choice questions

  1. a means or instrumentality for storing or communicating information
  2. those events and issues that concern the people at large
  3. snappy reports that can be aired in 30 or 45 seconds
  4. polls that seek to read the public's mind simply by asking the same question of a large number of people
  5. scientific instruments for measuring public opinion

5 True/False questions

  1. quota samplea sample deliberately constructed to reflect several of the major characteristics of a given population

          

  2. samplethe commission that is given to a government and its policies through an electoral victory

          

  3. mandatea representative slice of the public

          

  4. public opinionthose events and issues that concern the people at large

          

  5. opinion leadera person who influences others