is concerned with describing, characterizing, and studying the morality of a people, an organization, a culture, or a society. It also compares and contrasts different moral codes, systems, practices, beliefs, and values.
In descriptive business ethics, therefore, our focus is on learning what is occurring in the realm of behavior,
actions, decisions, policies, and practices of business firms, managers, or, perhaps,
***Involves describing, characterizing, and studying morality. Focuses on what is occurring.
***Moral management conforms to the highest standards of ethical behavior or professional standards of conduct.
Although it is not always crystal clear what level of ethical standards prevail, moral management strives to be ethical in terms of its focus on elevated ethical norms and professional standards of conduct, motives, goals, orientation toward the law, and general operating strategy.
moral management aspires to succeed, but only within the confines of sound ethical precepts; that is, standards
predicated on such norms as fairness, justice, respect for rights, and due process. Moral management's motives would be termed fair, balanced, or unselfish.
Moral management pursues its objectives of profitability, legality, and ethics as both required and desirable.
Moral management would not pursue profits at the expense of the law and sound ethics. Indeed, the focus here would be not only on the letter of the law but on the spirit of the law as well.
*** charistics of moral mangers
Conform to high level of:
Ethical or right behavior
Personal and professional standards
Ethical leadership is commonplace
Goal is to succeed within confines of sound ethical precepts
High integrity is displayed
Embrace letter and spirit of the law
Possess an acute moral sense and moral maturity
The "good guys"
****concerned with supplying and justifying a coherent
moral system of thinking and judging. Normative ethics seeks to uncover, develop, and justify basic moral principles that are intended to guide behavior, actions, and decisions.
Normative business ethics, therefore, seeks to propose some principle or principles for distinguishing what is ethical from what is unethical in the business context. It
deals more with"what ought to be"or"what should be"in terms of business practices.
Normative ethics is concerned with establishing norms or standards by which business practices might be guided or judged.
Normative business ethics might be based on moral common sense (be fair, honest,truthful), or it might require critical thinking and the pursuit of different types of ethical
analysis (interest based, rights based, duty based, virtue based).
****Focuses on what ought or should be occurring