Scad GRDS 201 Test 2- Zash
Jane Zash- Intro to Graphic Design SCAD
Terms in this set (44)
The style/form of each letter of the alphabet.
A set of letterforms including numerals and signs/symbols, unified by consistent visual properties.
A set of a typeface in a given size.
Type (or Font) Family
Modifications in a font to create variations in weight.
Modifications in a font to create variations in weight (light, medium, bold), as well as width (condensed, regular, extended), angle (roman/upright, italic), and form (solid, outline, shading).
The line forming the basic letterform.
The upright stroke of the letterform.
The thickness of the stroke
Typography with end strokes on the upper and/or lower end of the main stroke of a letterform.
A classification of serif type characterized by angled bracketed serifs, angled forms, emulating calligraphy.
A classification of serif type characterized by sharper serifs, less angled forms, thicker and thinner strokes.
A classification of serif type characterized by being more geometric; horizontal serifs, symmetrical, greater thick-thin stroke contrast.
Slab Serif type
A classification of serif type characterized by heavy, slab-like serifs.
San Serif type
A classification of type characterized by the absence of serifs.
Characterized by angled letterforms resembling handwriting, and joined.
Characterized by angled letterforms, not joined.
the distance from the baseline to the top of a capital letter.
The line defining the base of the letters.
The height of the main body of the lowercase letter 'x'.
A measurement used for size (based on height), and the spacing between (letter, word, line) of type. 12 pts = 1 pica.
A measurement used for the width of a letter, and the length or a line. 6 picas - 1 inch.
The space (also called interval) between letters. Adjusting the spacing between all the letters in a word/s is called Tracking. Adjusting the spacing between 2 adjacent letters is called Kerning.
Adjusting the letter spacing in words. The amount (added or reduced) of letter space is measured in points.
Adjustment of letter spacing between two adjacent letters.
The space (also called interval) between words.
The space (also called interval) between 2 lines of text.
The amount of space used in line spacing, measured vertically from baseline to baseline, measured in points.
The arrangement of typography along an imaginary line (also called axis).
Flush left/ragged right
Text aligned to the left margin, uneven on the right.
Flush right/ragged left
Text aligned to the right margin, uneven on the left.
Text aligned on an imaginary central vertical axis.
Type aligned on both the left and right sides.
Typefaces used primarily for headlines and titles, which because of more elaborate style, weight or size, would be more difficult to read as text type.
A multiple lines of text. Also called body type.
Selection based on Style/Aesthetics, Integration, Communication.
Selection based on Display, Text, Design Element.
Selection based on Visual Interest, Appropriateness, Relationship.
Refers to the density/tonal quality created, using spacing, by a mass of type on a field.
Refers to the positive/negative space around letters and words.
Easy to read using size, spacing, alignment, color.
Easy to read the letterforms, using weight (light, regular, bold), strokes (thick, thin), style (regular, condensed, or expanded).
Text and Images
Refers to a composition where the typography and image are integrated and synergistically create a visual element.
Refers to a composition where the typography is the dominate visual element.
Refers to a composition where the image is the dominant visual element.
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