83 terms

12 APBCR meanings (traditional)

A Practical Business Chinese Reader, chapter 12, traditional characters, meanings,
STUDY
PLAY
促銷
to promote sales, sales promotion
急於
be eager to, want to do sth right away, anxious to,
一早
early in the morning
分別
difference, distinction, separate, separately, respectively
電視臺
television station
報社
newspaper office
廣告部
advertising department
熟人
acquaintance, friend,
儘管
feel free to, not hesitate to
即將
on the eve of, to be about to, to be on the point of
過醬
to overpraise, to flatter
優惠
preferential, favorable
是否
whether (or not), if, is or isn`t
收費
fee, charge
標準
(an official) standard, norm, criterion
製作費
production charge
製作
to produce, to make, to manufacture
播出費
broadcasting charge
播出
to broadcast
以...計算
calculate by
計算
to count, to calculate, to compute
a (measure word for) second
時段
period of time
白天
daytime
周末
weekend
平時
(weekdays): in normal times, in peacetime, ordinarily
實況轉播
to broadcast live
沒錯
i`m quite sure, you can rest assured, can`t go wrong,
負責人
person in charge (of something),
刊登
carry a story, publish (in a newspaper or magazine),
to publish
a measure word for copies/newspapers etc
廣告詞
advertising slogan
付費
to make a payment
中旬
middle third (ten days) of a month,
半版
half page (of a newspaper)
page of a newspaper, edition
整版
full page of a newspaper
常年
year in and year out, all the year round, for a very long time
共同
common, joint, jointly, together, collaborative,
沾光
to benefit from association with sb or sth
心理
mental, psychological, mantality
離不開
inseparable, inevitably linked to, cannot do without
新潮
new trend, fashionable, modern
中老年
middle and old age
中年
middle age
老年
old age
注重
pay attention to, emphasise
物美價廉
(of goods) excellent quality and reasonable price
規律
rule (e.g. of science), law of behavior, regular pattern, rhythm
消費者
consumer
消費
to consume
符合
to match, to agree with, to correspond with, to be in line with
挖空心思
to rack one's brains
借用
to borrow, to use sth for another purpose, to borrow an idea for one's own use
口頭語
pet phrase, regularly used expression, manner of speaking
古典
classical
詩詞
poetry and song lyrics, verse
推陳出新
to push out the old and bring in the new (idiom); find sth new in what is old,
味兒
flavour, taste, smell
溫馨
warmth, comfort
畫面
(picture) frame,
味道
flavour, taste, smell
親切
intimate, cordial, kind, close and dear, warm
氣氛
ambience, atmosphere, mood,
討吉利
to seek good fortune (through auspicious sayings)
ask for, to demand,
吉利
(adj) auspicious, (n) good luck,
一...就
as soon as
車到山前必有路
When the carriage reaches the mountain there will surely be a road through - fig. it will be all right on the night
則是
then; and so (indicates consequence or result - used in formal writing)
傑作
masterpiece
值得
to be worth, to deserve
本身
itself, in itself, per se, oneself
酒香不怕巷子深
If your wine tastes good you don't need to worry about the location of your wine shop even if it is at the end of a lane. If your product is good customers will find you whereever you are
在...看來
in one's view/opinion
過分
excessive(ly),
不可信
cannot be trusted, untrustworthy
王婆賣瓜自賣自誇
When old lady Wang sold melons she was always overstating her goods - a salesman always praises his goods
雀巢咖啡
Nestle Coffee
可口可樂
Coca-Cola
百事可樂
Pepsi Cola
豐田車
Toyota Car