Study sets, textbooks, questions
Upgrade to remove ads
Psych 280 - Chapter 7
Attitudes and Attitude Change (Persuasion)
Terms in this set (21)
evaluations of people, objects, and ideas
Cognitively Based Attitude
an attitude based primarily on people's beliefs about the properties of an attitude object
Affectively Based Attitude
an attitude based more on people's feelings and values than on their beliefs about the nature of an attitude object
the phenomenon whereby a stimulus that elicits an emotional response (grandmother) is repeatedly paired with a neutral stimulus that does not (the smell of mothballs), until the neutral stimulus takes on the emotional properties of the first stimulus
the phenomenon whereby behaviors we freely choose to perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment.
Behaviorally Based Attitude
an attitude based on observations of how one behaves toward an object
attitudes that we consciously endorse and can easily report
attitudes that are involuntary, uncontrollable, and at time unconscious.
communication (a speech or television ad) advocating a particular side of an issue
Yale Attitude Change Approach
the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on the source of the communication, the nature of the communication, and the nature of the audience.
Elaboration Likelihood Model
a model explaining two ways in which persuasive communications can cause attitude change; centrally, when people are motivated and have the ability to pay attention to the arguments in the communication, and peripherally, when people do not pay attention to the arguments but are instead swayed by surface characteristics (who gave the speech)
Central Route to Persuasion
the case in which people elaborate on a persuasive communication, listening carefully to and thinking about the arguments, which occurs when people have both the ability and the motivation to listen carefully a communication
Peripheral Route to Persuasion
the case in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by peripheral cues
Need for Cognition
a personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities
persuasive message that attempts to change people's attitudes by arousing their fears.
Heuristic-Systematic Model of Persuasion
an explanation of the two ways in which persuasive communications can cause attitude change; either systematically processing the merits of the arguments or using mental shortcuts (heuristics), such as "Experts are always right"
making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position
the idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threatened behavior
the strength of the association between an attitude object and a person's evaluation of that object, measure by the speed with which people can report how they feel about the object
Theory of Planned Behavior
the idea that people's intentions are the best predictors of their deliberate behaviors, which are determined by their attitudes toward specific behaviors, their subjective norms, and their perceived behavioral control
words or pictures that re not consciously perceived but may nevertheless influence people's judgments, attitudes and behaviors.
Sets found in the same folder
Psych 280 - Section 1
Psych 280 - Section 2
Psych 280 - Section 3
Psych 280 - Section 4
Sets with similar terms
Chapter 7: Attitudes and Attitude Change
Social Psychology chapter 7
Social Psychology Chapter 7: Attitudes and Attitud…
Social Psychology 9th Edition Aronson/Wilson/Akert…
Other sets by this creator
JLPT N1 漢字、第2回
JLPT N1 漢字、第1回