Adobe InDesign CC - Vocabulary
Terms in this set (28)
Four Basic Design Principles
Use of different fonts, colors, and line weights, rather than similar ones, to add visual interest to your design.
repeating elements to create organization and recognition in your design. Same font and Same font size for section headings.
placing elements within visual reference of one another to give your design a clean, sophisticated look.
keeping elements that relate to one another close together - ex. graphic with its descriptive text - to create a visual unit that is more easily recognized.
When various design principles work together to create a complete design.
Placement of design elements
rule of thirds
Visual hierarchy is the order in which the human eye perceives what it sees.
elements of visual hierarchy
line spacing or leading
Readability and Reading Patterns
top left - primary optical focus area
top right - strong fallow area
bottom left - weak fallow area
bottom right - terminal area and the last area our eyes are drawn to
stacked bar graphs
relationship among a small number of related elements, values should be converted to percentages adding up to 100%
Stacked bar graphs
compare multiple values generally across time
display more information over a longer period of time
graphics that replace text to convey a message, ex. stop sign
fewer details than road maps, allows reader to focus on what's important, i.e. location of a venue, facilities such as hospitals, picnic areas, parking, etc.
Page Layout Terminology
Business card - 3.5 x 2
Postcard - 6 x 4 inches
Newsletter - Letter size (8.5 x 11)
Digital Publication for iPad 1024 X 768px
Landscape - horizontal
Portrait - vertical
on opposite side of the spine or fold
also called a spread. Spread can contain more than two pages.
left page and right page displayed next to each other on either side of the spine
An additional page that folds inward toward the spine.
Area outside the perimeter of a page that can be printed. Extending the artwork into the bleed area avoids slight variations when pages are trimmed to their finished size from showing white or paper colored edges.
Area that falls outside the bleed area, used for information such as printer instructions or project signoff instructions
the image area of the page, holds the most content. Using consistent top, right, bottom, and left margins across the pages of a publication creates balance and harmony. Running headers and footers fall outside the margin area.
Can further be divided into columns. The Gutter value sets the space between the columns
Capture page layout settings. Automatically apply the associated layout settings to the selected pages.