8 Mass Media & Public Opinion
those events and issues that concern the people at large
A body of attitudes, beliefs, and views pertaining to specific issues held by a significant proportion of a society.
television, radio, newspapers, magazines, the Internet, and other means of popular communication.
a group of individuals of roughly the same age who are linked by common interests
a group of people who share a point of view about an issue and unite to promote their beliefs
authority that is given to a government and its policies through an electoral victory
the most important public issues as measured by public opinion surveys
A brief, memorable comment that can easily be fit into news broadcasts, a short, pithy comment that is likely to attract media attention
public opinion poll
an inquiry into public opinion conducted by interviewing a random sample of people
an unofficial vote taken to determine opinion on some issue