4 terms

21 Things Thing 19 Buyer Beware Q2

any form of communication that is used to get you to think about, want and then buy a product or service
giving the wrong idea or impression, deceptive, not entirely truthful
Truth in Advertising
The U.S. Federal Trade Commission enforces laws that requires an ad to be truthful, not misleading, and when appropriate, backed by scientific evidence to help prevent scams..
Brand crossover
It is when well known brands partner together