Upgrade to remove ads
Chapter 18 - Sales Promotion & Personal Selling
Terms in this set (7)
Consumer Sales Promotion
Sales promotion activities targeting the ultimate consumer. Targeted to the ultimate consumer market.
Consists of marketing communication activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value.
Trade Sales Promotion
Sales promotion activities targeting a marketing channel member, such as a wholesaler or retailer.
A certificate that entitles customers to an immediate price reduction when the product is purchased.
A cash refund given for the purchase of a product during a specific period.
An extra item offered to the consumer, usually in exchange for some proof that the promoted product has been purchased.
Loyalty Marketing Program or Frequent Buyer Program
Rewards loyal consumers for making multiple purchases.
YOU MIGHT ALSO LIKE...
Basic Marketing CH 18
MKTG 308 - Chapter 16
Marketing 324 Final Exam
OTHER QUIZLET SETS
ATI - Review
History 102 - Chapter 18 Quiz
A&P II EX 2 (blood vessels)
CHE 231 Lab Quiz Questions