Scad GRDS 201 Test 3- Zash
Jane Zash Chapter 1 Test Midterm
Terms in this set (20)
Creating specific visual/verbal messages on behalf of a brand
A comprehensive, strategic, unified and integrated creative program for a brand.
Identity Design (Corporate ID, Brand ID, Visual ID)
A systematic visual and verbal program to establish a consistent visual appearance.
Creating visual/verbal solutions to communicate information or identity in a 3-D environment
Creating visual/verbal solutions for screen-based media, ie: web, mobile, etc, in which the user interacts with the
Screen-based visual communication the moves sequentially, ie: film titles, tv graphics, etc.
Planning and designing form, structure and/or appearance of a product's package.
Design intending to introduce, sell or otherwise promote and brand.
Publication Design (Editorial Design)
The visual/ verbal design and formatting of editorial content.
the creation and design of type treatments, and typefaces.
Design solutions maintaining a consistent corporate voice in all applications for internal or external use.
The design of complex information using structure ie: charts, graphs, pictograms, maps, etc.
Ethics in Visual Communication
Concerning the economic and/or social consequences of a design solution.
Visual Communication Usage
Persuade, inform, identify, organize, engage, create desire, motivate, enhance.
Design studios, in-house design depts., publishers, advertising agencies, integrated communication firms, freelance
Designers>specialists (writers, illustrators, photographers, artists, production)>clients
A visual representation of an idea to create effective visual communication.
Creative professionals who create visual communication to convey messages and information to an audience.
Graphic Design Profession
Creative discipline that focuses on visual/verbal communication solutions.
Print, digital, broadcast, film, unconventional.
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