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public relations

all the activities that maintain a beneficial relationship between an organizations and its various publics

integrated marketing

public relations and advertising working together

internal publics

public relations term for groups inside the client's organization

external publics

public relations term for groups outside the client's organization

press agents

people who work to generate publicity for a client


dramatic publicity techniques


a news conference in which newsmakers and reporters in various locations are joined by a satellite or an Internet hookup; also called a videoconference or a satellite media tour

publicity stunt

any action designed to create a human interest story; many are outlandish or outrageous

news hook

the angle or approach that makes information newsworthy

media relations

the practice of developing and maintaining contact with media gatekeepers; also called press relations


unauthorized disclosures to the press

trial balloons

leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it


a story granted to just one news outlet

community relations

public relations activities designed to aid and to maintain a beneficial image with group on the local, national, or global level

corporate aid

community relations activity in which a company helps society on a large scale

crisis management

public relations activity used to repair a client's public image following an emergency

press release

brief document containing the information needed to write a news story

canned news

press releases designed o be inserted into newspaper feature or editorial sections with no change

sound bites

short, carefully crafted statements designed yo be picked up in news reports

press kit

a collection of publicity items given out to media gatekeepers


in=depth articles contained in press kits


derogatory term for public relations professionals


the practice of using public relations messages to cover up problems without correcting them


the public relations practice of covering up environmental problems by associating a client with beneficial environmental actions


the act of providing the source for information that appears in news reports


certification by an industry association

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