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all the activities that maintain a beneficial relationship between an organizations and its various publics
a news conference in which newsmakers and reporters in various locations are joined by a satellite or an Internet hookup; also called a videoconference or a satellite media tour
any action designed to create a human interest story; many are outlandish or outrageous
the practice of developing and maintaining contact with media gatekeepers; also called press relations
leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it
public relations activities designed to aid and to maintain a beneficial image with group on the local, national, or global level
public relations activity used to repair a client's public image following an emergency
press releases designed o be inserted into newspaper feature or editorial sections with no change
the practice of using public relations messages to cover up problems without correcting them
the public relations practice of covering up environmental problems by associating a client with beneficial environmental actions
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