Scad GRDS Test 4-Zash

Chapter 4 Quiz
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Terms in this set (...)

Analysis
Examining, defining, and organizing material from the orientation phase to strategize and move forward with
an assignment.
Attribute listing
A deconstructive process of breaking down characteristics of an object that may lead to an idea.
Audience
Any individual or group on the receiving end of a graphic design or advertising solution; the target audience is
a specific targeted group of people.
Brainstorming
An idea-generation technique encouraging creative thinking to generate ideas, individually, collaboratively,
with words and/or visuals.
Comprehensive (comp)
A detailed representation of a final design concept/s conveying an accurate impression of the final piece.
Conceptual thinking skills
Analyze, identify connections, conceive concepts, communicate with reason, evaluate relevance.
Creative characteristics
Being courageous, receptive, flexible, sharp-eyed, seeker of connections
Creative thinking
Associative, metaphorical and imaginative.
Design or Creative brief
A strategic plan outlining and strategizing the project/assignment for implementing objectives.
Demographic
Selected population characteristics used to define an audience.
Design Concept
The creative thinking and guiding idea that determines the design direction
Mind Map
A process of taking a central idea, and by exploring words, terms, ideas and relationships via a structural
diagram, thinking through to a solution.
Mock-ups (dummy)
A comprehensive (comp) facsimile of a printed three-dimensional design piece.
Orientation
The process of becoming familiar with an assignment, the client, the sector, audience, budget, and deadline.
5 Phases of Design
Orientation/ material gathering, analysis/strategy, conceptual design, design development,
implementation/production.
Problem Solving
A process of defining problems and goals, brainstorming, evaluating and interpreting ideas into concepts.
Production
Preparing the art, including collecting and scanning all photographs and/or illustrations, proofreading copy,
and working with the supplier depending on format.
Roughs
Refinements to chosen thumbnail sketches, showing the more detailed elements approaching the final design.
Strategy
Conceptual planning providing guidelines to drive positioning in the marketing by differentiation, relevance
and resonance.
Strategic Questions
What is the message, who is the audience, competition, what is the marketplace?
Thumbnail sketches
The preliminary, unrefined drawings of conceptual ideas.
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