67 terms

measuring the effectiveness of e-commerce web sites

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Terms in this set (...)

friction
noun
the resistance that one surface or object encounters when moving over another.
a lubrication system that reduces friction
The children learned how to start a fire using two sticks and friction (rozamiento) Friction between her and her stepfather is causing tension in the family. (desacuerdo)
ubiquitous
(adj)
present, appearing, or found everywhere.
his ubiquitous influence was felt by all the family.
omnipresent, everywhere (ubicuo/a adj)
God is supposed to be ubiquitous.
widespread (extendido/a ad)j
The ubiquitous use of the local stone as a building material has given the buildings of this area a uniform appearance.
vendors
(noun)
a person or company offering something for sale, especially a trader in the street.
an Italian ice cream vendor
synonyms: retailer, seller, dealer, trader, purveyor, storekeeper, shopkeeper, merchant, salesperson, supplier, peddler, hawker, scalper, huckster, trafficker.
fickle
(adjective)
changing frequently, especially as regards one's loyalties, interests, or affection.
Web patrons are a notoriously fickle lot, bouncing from one site to another on a whim
(synonyms:) capricious, changeable, variable.
Ryan was a fickle person; he pursued a new and different passion every day.
delighful
causing delight; charming.
a delightful secluded garden
(synonyms:) pleasant, lovely, pleasurable, enjoyable, amusing, entertaining, diverting, gratifying, satisfying, marvelous, wonderful, splendid, sublime, thrilling.
(encantador/a adj)
Tim was worried his parents wouldn't like his new girlfriend, but they thought she was delightful.
secluded
(adjective)
of a place not seen or visited by many people; sheltered and private.
the gardens are quiet and secluded
synonyms: sheltered, private, concealed, hidden, unfrequented, sequestered, tucked away. (aislado)
nifty
particularly good, skillful, or effective.

US, informal "great, excellent" (genial adj
excelente adj estupendo/a adj)
Daniel showed me a nifty trick on his computer.

(estilo) (chulo/a adj guapo/a adj)
I love your nifty sweater!
anecdotal
(adjective)
(of an account) not necessarily true or reliable, because based on personal accounts rather than facts or research.

while there was much anecdotal evidence there was little hard fact
itself
pronoun
used as the object of a verb or preposition to refer to a thing or animal previously mentioned as the subject of the clause.
his horse hurt itself
thereby
adverb
by that means; as a result of that.
(de este modo)
proposition
offer prop(osición nfoferta nf propuesta nf)
Laura accepted Karen's proposition of a job.
flourishing
(adjective)
developing rapidly and successfully; thriving.
a flourishing career

successful (floreciente adj
próspero/a adj
exitoso/a adj)
Rand owns a flourishing publishing house.
herein
formal "here inside" (aquí dentro loc adv
aquí adv)
The letter started, "The information contained herein is classified..."
aim
choose a target (apuntar⇒ vtr)
Stephen aimed carefully and prepared to fire.
weapon: point (apuntar⇒ vtr)
The soldier aimed his rifle and fired.
figurative "have as a goal" (pretender⇒ vtr
apuntar a vtr + prep)
Jack's aiming at becoming the president of the company someday.
figurative "try to reach, achieve" The students aim for high marks during examinations. (tener algo como objetivo)
approaches
(n)
a way of dealing with something.
we need a whole new approach to the job
synonyms: method, procedure, technique
paradigm
a typical example or pattern of something; a model.
there is a new paradigm for public art in this country

synonyms: model, pattern, example, exemplar, template
(paradigma nm ejemplo nm)
Her course is a paradigm for how history should be taught
realm
a kingdom.
the peers of the realm
synonyms: kingdom, country, land, dominion, nation

figurative (area of expertise) (figurado) c(ampo nm
ámbito nm terreno nm)
Ned's realm is astrophysics.
settlement
law: final disposition (acuerdo nm)
The settlement required the company to change its business practices.
assess
evaluate or estimate the nature, ability, or quality of.
the committee must assess the relative importance of the issues
synonyms: evaluate, judge, gauge, rate, estimate, appraise, consider, get the measure of, determine, analyze, size up
(evaular)(v)
avenue
figurative "possible approach" (figurado camino nm
vía nf ruta nf)
One avenue to get permission is to ask the president of the club directly.
circumvention
bypassing, going around avoidance
(evasión)
supply chain
the sequence of processes involved in the production and distribution of a commodity.
Given a long supply chain and a complex process, it is natural to want to control the variables.

process of manufacture and sale (economía) (cadena de suministro loc nom f)
domain
noun
an area of territory owned or controlled by a ruler or government.
the southwestern French domains of the Plantagenets
(domio propiedad)
emergence
gradual appearance (aparición nf
surgimiento nm
afloramiento nm
emersión, emergencia nf)
The Internet has enabled the emergence of new forms of crime.
moreover
(adverb)
as a further matter; besides.
moreover, glass is electrically insulating
synonyms: besides, furthermore, what's more, in addition, also, as well, too. (ademas)
myriad
countless or extremely great in number.
the myriad lights of the city
synonyms: innumerable, countless, infinite, numberless.
(innumerable adj)
An entomologist studies the myriad interactions between plants and insects.
(noun)
a countless or extremely great number.
networks connecting a myriad of computers
supplier
company: provider (provedor)
manufacture
(noun)
a person or company that makes goods for sale.
the manufacturers supply (suministra) the goods to the distribution center
synonyms: maker, produc (fabricar)
making, creation
The manufacture was all damaged and needed to be thrown out.
emerging
appearing (que asoma loc adj
que aparece loc adj)
The emerging sun cast a pale light across the fields.

developing, coming out (emergente adj mf)
There are some very interesting emerging technologies at the moment.
revenues
income: government (ingresos públicos loc nom mpl
impuestos nmpl)
Governments often have difficulty ensuring that spending does not exceed revenue.

US income: personal, company (ingresos nmpl
entradas nfpl)
flaw
defect (defecto nm
imperfección nf
tara nf )
The gem had no flaws in it.
plan: problem (falla error)
There were a few flaws in Dan's plan for the future.
distinctive
unique, recognizable (distintivo/a adj
característico/a adj
peculiar adj mf)
Nancy's distinctive accent makes it easy to recognize her voice on the phone.
intermediation
involves the "matching" of lenders with savings to borrowers who need money by an agent or third party, such as a bank.

(implica el "juego" de prestamistas con ahorros a los prestatarios que necesitan dinero por un agente o un tercero, tal como un banco)
lender
money lender (prestamista nf)
We've applied to several lenders for a mortgage.
value chain
business: series of activities that add value to final product (cadena de valor nf)
imply
insinuate (insinuar⇒ vtr)
I do not wish to imply that you are stupid.
signify (implicar⇒ vtr querer decir loc verb
significar⇒ vtr
suponer⇒ vtr)
Putting on your coat implies that you are ready to leave.
linkage
connection, association (conexión nf
asociación nf)
What is the linkage of these crimes with gangs?
link
figurative connection (conexión nf
vínculo nm
relación nf)
Is there any link between these two murders?
conventional
traditional, usual (convencional adj)
Raising your hand is the conventional way to get the teacher's attention
claim
assertion legal (declaración nf
(seguro) (reclamación nf
afirmación nf
concesión nf)
Their claim was that they had been cheated.
minded
(adjective)
inclined to think in a particular way.
liberal-minded scholars
(verb)
be distressed, annoyed, or worried by.
I don't mind the rain
notion
idea, concept (idea nf
noción nf)
Who first developed the notion that life evolves?
interface
connection (interrelación nf
interconexión nf)
Mathematics is the interface between all the sciences.
trading
exchange (comercio nm
negocio nm
actividad comercial grupo nom
trato nm)
The market had been open for an hour and trading was brisk.
anarchy
chaos, disorder - no government (arquía nf)
inherent
adjective
existing in something as a permanent, essential, or characteristic attribute.
any form of mountaineering has its inherent dangers
synonyms: intrinsic, innate
quest
(noun)
a long or arduous search for something.
the quest for a reliable vaccine has intensified
synonyms: search, hunt

(v)
search for something.
he was a real scientist, questing after truth
tailored
figurative customized (de sastre loc adj
a medida loc adj)
Diane is following a tailored diet plan.
genuine
(adjective)
truly what something is said to be; authentic.
each book is bound in genuine leather
bundling
verb
tie or roll up a number of things together as though into a parcel.
she quickly bundled up her clothes

synonyms: tie, pack, parcel, wrap, roll, fold, bind, bale, package
emperical
adjective
from experience
based on, concerned with, or verifiable by observation or experience rather than theory or pure logic.
they provided considerable empirical evidence to support their argument
guidelines
figurative general rules (guías nfpl
reglas generales nfpl + adj
pautas nfpl
normas nfpl)
The guidelines for the project were not very clear, so Amy had to guess.
emcompass
include (abarcar⇒ vtr
incluir⇒ vtr)
The reorganization plan encompasses all employees.
verb
surround and have or hold within.
a vast halo encompassing the Milky Way galaxy

synonyms: surround, enclose, encircle, circumscribe, bound
relevant
(adjective)
closely connected or appropriate to the matter at hand.
the candidate's experience is relevant to the job
fulfilment
noun
satisfaction or happiness as a result of fully developing one's abilities or character.
she did not believe that marriage was the key to happiness and fulfillment (cumplimiento realizacion)
intuitive
adjective
using or based on what one feels to be true even without conscious reasoning; instinctive.
I had an intuitive conviction that there was something unsound in him
synonyms: instinctive
exhaustive
adjective
examining, including, or considering all elements or aspects; fully comprehensive.
she has undergone exhaustive tests since becoming ill
synonyms: comprehensive, all-inclusive, complete, full.
correlate
be related (correlacionar⇒ vi)
Do a sense of humor and high intelligence correlate?
comprise
verb
consist of; be made up of.
the country comprises twenty states
synonyms: consist of, be made up of, be composed of, contain, encompass, incorporate, include, comprehend. (comprende)
virtuous
adjective
having or showing high moral standards.
she considered herself very virtuous because she neither drank nor smoked
explicit
adjective
stated clearly and in detail, leaving no room for confusion or doubt.
the speaker's intentions were not made explicit
synonyms: clear, plain, straightforward
yielding
adjective
(of a substance or object) giving way under pressure; not hard or rigid. (flexible)
she dropped on to the yielding cushions
giving a product or generating a financial return of a specified amount.

verb
produce or provide (a natural, agricultural, or industrial product). (produccion rendiemiento)
the land yields grapes and tobacco
auction
noun
a public sale in which goods or property are sold to the highest bidder.
the books are expected to fetch a six-figure sum at tomorrow's auction
verb (subasta)
sell or offer for sale at an auction.
his collection of vintage cars is to be auctioned off tomorrow
leverage
figurative advantage (ventaja nf)
She took advantage of the situation to gain leverage in the negotiations.
figurative (influence)
Talk to him. He has leverage with the city council.
figurative use to advantage (hacer uso)
He leveraged his marketing skills to become director of the company.
pundist
noun
an expert in a particular subject or field who is frequently called on to give opinions about it to the public.
a globe-trotting financial pundit
synonyms: expert, authority, specialist.
derive
verb
obtain something from (a specified source).
they derived great comfort from this assurance
synonyms: obtain, get, take, gain.
...
verb
evaluate or check (something) by comparison with a standard.
we are benchmarking our performance against external criteria

figurative (standard)( punto de referencia)
(estándar de comparación grupo nom)

By the end of the school year, all third-grade students will need to this benchmark.